Events

Branding w/Type

Branding w/Type
Ellen Lupton

Workshop at Letterform Archive
Type West Public Workshop
Sun, Jul 28, 2019
10:00am–5:00pm

Use your senses as inspiration by developing a visual system for your own highly personal line of ice cream. Create a menu of visual elements and apply them to a unique product family. Use typography, color, and graphic elements to express sensory delight and explore personal culinary themes (heritage, nostalgia, health, futurism, feminism, and more). Use this one-day workshop to spark your creativity, find new inspiration, and create a chill portfolio piece. Participants receive copies of Ellen Lupton’s latest books from Cooper Hewitt, Smithsonian Design Museum, Design Is Storytelling and The Senses: Design Beyond Vision. During the workshop, you will be able to study corporate identity manuals from the Letterform Archive collection.

Required Materials
  • Computer
  • Creative Suite with access to Adobe Fonts preferred
About Ellen Lupton

Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions include Beauty—Cooper Hewitt Design Triennial (with Andreas Lipps), How Posters Work, and Beautiful Users. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her next book, Design Is Storytelling, will be published by Cooper Hewitt in 2017. Lupton earned her BFA from The Cooper Union in 1985.