In this ten week introduction to the wild world of type design, students will conduct research, sketch, and eventually begin to revive an old existing typeface. The importance of sketching by hand will be stressed through the introduction of TypeCookers, and initial work interpreting their chosen design. Best practices for digital drawing will be covered as students learn the basics of industry standard font production software. The concepts of contrast, proportion, weight, and spacing will be repeatedly pounded into students' brains, leading to an understanding of the basics of traditional letterforms, and the type design process.
Note: This workshop is only open to students enrolled in the Type West Certificate Program in Type Design.
After graduating from California College of the Arts, James received a masters from the TypeMedia program at The Royal Academy of Art in The Hague, Netherlands. James lives in San Francisco, and runs OH no Type Company, an independent foundry focused on display faces and expressive lettering.
Graham Bradley is a graphic designer and type designer. He creates brand identities, type, websites, and books for clients across the country. Previously, he was a typeface designer at Frere-Jones Type where he worked on Mallory and Retina, created specimens and illustrations, and developed custom tools. Graham is a graduate of the University of California, Berkeley and Type@Cooper.