Does design history really impact what designers do or make today? Should it? My answer is an emphatic yes—just not in the way we've been taught in design schools. This lecture will closely analyze examples of work by designers, such as Herb Lubalin and Karl Gerstner, through the lens of their relevance to contemporary practice. Design history is rich with examples of what one can make, but it also has lessons on how to be a designer. The lecture will be framed from my perspective as a curator of a design archive, as an educator, a historian, and most importantly, as a graphic designer.
This event is part of the Letterform Lecture series, co-presented by Type@Cooper West and the San Francisco Public Library.
Alexander Tochilovsky is a graphic designer, typographer, curator and educator, with nearly 20 years of professional design experience, and 10 years experience teaching typography. He graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now, and since 2010 he has curated five other exhibitions: Appetite (2010), Pharma (2011), Type@Cooper (2012), Image of the Studio (2013), & Thirty (2015). Since 2007 he has taught typography and design at the Cooper Union School of Art, and also teaches the history of typeface design at Type@Cooper, the postgraduate certificate program he co-founded in 2010.