Why is releasing typefaces in progress valuable? Why is being involved in community important for your career? How can you break rules, while still respecting tradition? What’s the deal with resellers and foundries? During this talk we will take a closer look at the business side of type design, how typefaces are released, and options you may want to consider when selling your own work.
Lizy Joy Gershenzon is a Co-Founder of Future Fonts, and Partner at Scribble Tone. Over the past 10+ years, Lizy and her husband Travis Kochel collaborate under the name Scribble Tone. Together they are designers and entrepreneurs that make digital products, and custom typefaces. In partnership with James Edmondson, they are building a new kind of type reseller, a creative community that sells type in progress, it’s called Future Fonts.