What kind of music do you like? Chances are, there are more than a few genres or artists that come to mind. The longer we live, the longer our list grows into areas slightly obscure, and unexpected.
But why isn’t type the same? Why do we as designers gravitate to the same styles that have been around for decades and centuries? What is to be gained from experimentation in the field of type design, and how can graphic designers leverage and build upon the results?
Diversity should be celebrated, and by rejecting the vanilla, we open ourselves to indulging in the richness of infinite possibility.
This event is part of the Letterform Lecture series, co-presented by Type@Cooper West and the San Francisco Public Library.
James is an type designer based in Oakland, California. He studied graphic design at California College of the Arts, and graduated from the Royal Academy of Art TypeMedia program in the Netherlands.
Through his foundry OH no Type Co., he creates custom and retail typefaces. In 2018, James co-founded Future Fonts, a platform for distributing fonts in-progress. James leads the type design classes in the Type West Certificate Program and occasional workshops through Type@Cooper.