Integrating Letter and Image

Integrating Letter and Image
Michael Doret

Workshop at Letterform Archive
Offered by Type@Cooper West
Sat–Sun, Jul 28–29, 2018

Have you ever designed a headline that needed an image, or worked on an illustration that needed a headline—but thought creating and putting the two together could be problematic? It can be pretty disappointing when letter and image come from two different sources—and are just slapped one over the other! This workshop will help you uncover ways that your work can actually be stronger when you discover how to successfully integrate these forms with each other—as they are two sides of the same coin. The purpose of this weekend workshop is to demonstrate how the rules governing letter and image can be bent and how the two can be fused to create new hybrid forms.

Participants will work on one assignment, and receive constructive feedback at various stages during the workshop. These stages can include research, rough pencil thumbnails, development sketches, and refinement and execution of final artwork. This work may take the form of finished drawings, be brought into the digital realm, or completed using traditional media. By the end of the class students should have a better understanding of—and the ability to take advantage of—the complex relationship between letterforms and imagery.

Required Materials
  • pencil
  • eraser
  • ruler
  • 9" x 12" vellum or tracing paper
  • drafting tape

Optionally, if you’d like to work digitally, bring a laptop with Adobe Illustrator installed in addition to the list above.

A workshop offered by Type@Cooper West, a collaboration between Letterform Archive and The Cooper Union Continuing Education Department, and held in the Monotype Classroom at Letterform Archive.

About Michael Doret
Michael Doret portrait

Michael Doret grew up in Brooklyn, New York near the tattered remains of the wonderful old collection of amusement parks known as Coney Island. Inspiration for his work came from those early years near the banners, signage and brilliant colors of his Brooklyn neighborhood, and from frequently visiting Times Square where his father worked for MGM among the bright lights, billboards, and general cacophony of the "Great White Way". Similar inspiration came later from such diverse sources as matchbook covers, enamel signs, packaging, and the numerous and varied artifacts of the mid-century America of his childhood.

After graduating from Cooper Union, and after several years at different staff positions, Michael set up a design studio in New York. He has, for many years, specialized in letterform art, and an integrated approach to the disciplines of lettering, illustration and graphic design. He currently runs a studio out of his home in the Hollywood Hills of Los Angeles.

For many years he concentrated almost exclusively on logo and lettering projects, but recently Michael expanded the base of his work to include font design.

Michael’s original fonts and font families are available through his type foundry Alphabet Soup.