Join us for the first of our Salon Series, where Letterform Archive staff invites you to experience materials related to a specific topic of interest to the collection.
This month, we share a selection of identity manuals, guidelines that establish the look and feel of some of the world's best-known corporations. Logo, color palette, typography, and stationery layouts are just a few of the many aspects of a brand that must be spelled out in extreme detail, ensuring the correct application of its defining elements. Identity manuals are not only crucial tools for preserving the integrity of a brand, but enduring sources of inspiration and markers of an important era in design history.
Learn more about our holdings of identity manuals at This Just In: Identity Manual Collection.
We’re sorry, this salon is sold out, but there are tickets available for Archive Salon 02: Piet Zwart.