Christine Celic Strohl and Roberto de Vicq will review the best examples of contemporary restaurant/food branding design and the unique challenges and rewards they present. Based on our professional experience, we will share best practices and approaches of designing for the food industry. In 4 weeks, students will develop a concept, analyze the competition, devise a treatment, logo, and palette and design several menus and collateral materials. From soup to nuts, your design will be good enough to eat!
A workshop offered by Type@Cooper West, a collaboration between Letterform Archive and The Cooper Union Continuing Education Department, and held in the Monotype Classroom at Letterform Archive.
Christine Celic Strohl is a co-founder and principal at Strohl, a San Francisco based firm specializing in brand identity and hospitality design. She uses her degrees in both Graphic Design and Psychology to combine thoughtful visual design with an empathic approach to consumer experiences. Formerly a Senior Art Director at New York City firm Mucca Design, Christine has been nominated for three James Beard awards for Restaurant Graphics, and her work has been recognized by the AIGA, TDC, ADC and CA. This spring, she served as a judge for the 2017 Communication Arts Design Competition.
Roberto de Vicq de Cumptich enjoys the research part of the design process of branding restaurants at the expense of his waistline. This is the bad part, the good part is he is currently principal at his own design firm in SF specializing in publications, restaurant design, and branding. He has an MFA by Pratt Institute and graduated from Type@Cooper. He is also the author of several books featuring his own work. His most recent book To All Men of Letters and People of Substance was selected as one of the AIGA’s 50 best books of 2008. He has received numerous awards from the Art Directors Club, AIGA, D&AD, Communication Arts, Eye, Graphis, How, Print, Type Directors Club and two Webby Awards. He was Vice President of the Type Directors Club and a judge for the typography annual of Communication Arts in 2014 and the chairman for the TDC type competition of 2015.