Restaurant Branding

Restaurant Branding
Christine Celic Strohl, Eric Strohl, Roberto de Vicq

Workshop at Letterform Archive
Type West Public Workshop
Wed, Sep 4, – Wed, Oct 9, 2019

We will review the best examples of contemporary restaurant/food branding design along with the the unique challenges and rewards they present. Sharing best practices and approaches of designing for the food industry, we will review your progress each week in a critique/class discussion format. By the end of the 6-week session, students will have developed a concept for their restaurant: the logo, menus, and collateral materials, leaving you will a full restaurant concept for your poke shack, fine dining establishment (and everything in between).

Required Materials
  • Laptop with Adobe Creative Cloud
  • Sketchpad and pencils
About Christine Celic Strohl
Christine Celic Strohl

Christine Celic Strohl specializes in creating immersive brand identities for specialty retail and hospitality clients from New York to Dubai. Formerly Senior Art Director at NYC firm Mucca Design, she spent nearly a decade working with a myriad of interesting clients. With a BA in Psychology, she combines an empathy for the consumer experience with her natural talent creating unique and memorable visuals. More recently, Strohl has a full feature in Communication Arts July/Aug 2019 issue.

About Eric Strohl
Eric Strohl

Eric Janssen Strohl is a San Francisco based designer who specializes in trademark, logo and typographic design. With prior experience working with Eric Baker Design in New York City, he has created prominent marks for individuals, companies and organizations in every industry. In recent years, while at international design firm IDEO, he traveled the world working on large scale innovation and service design projects for some of the most recognized names in business. In 2007, he was named one of Print Magazine’s top 20 designers under 30. More recently, Strohl has a full feature in Communication Arts July/Aug 2019 issue.

About Roberto de Vicq
Roberto de Vicq

Roberto de Vicq de Cumptich enjoys the research part of the design process of branding restaurants at the expense of his waistline. This is the bad part, the good part is he is currently principal at his own design firm in SF specializing in publications, restaurant design, and branding. He has an MFA by Pratt Institute and graduated from Type@Cooper. He is also the author of several books featuring his own work. His most recent book To All Men of Letters and People of Substance was selected as one of the AIGA’s 50 best books of 2008. He has received numerous awards from the Art Directors Club, AIGA, D&AD, Communication Arts, Eye, Graphis, How, Print, Type Directors Club and two Webby Awards. He was Vice President of the Type Directors Club and a judge for the typography annual of Communication Arts in 2014 and the chairman for the TDC type competition of 2015.