In this four-day workshop with Gen Ramírez — a typeface designer, graphic designer, calligrapher, and sign painter from Guadalajara, Mexico — students will become familiar with the methods and styles used by professional sign painters.
Sign Painting 101 will focus on the basic techniques of the sign painting trade while applying principles of letter construction and optical spacing. Ramírez will also teach each student how to prioritize information and form a hierarchy between elements in a composition, as well as understand the rules of building an effective layout.
Gen Ramírez is a typeface designer, graphic designer, calligrapher and sign painter from Guadalajara, Mexico. His strong interest and passion for brushes and letterforms developed since a young age as he was taught mastery of sign-painting in his father’s workshop. It later led him to graduate from TypeMedia at the Royal Academy of Art in The Hague as well as completing both Type@Cooper Extended program in San Francisco and Condensed in New York. He teaches calligraphy, sign-painting, and type design workshops and leads Letrastica Festival, a type conference in Guadalajara. He works at the type design studio DualType with his wife Zrinka Buljubašić.