Join the Tenderloin Museum for an exploration of the typography used on the matchbooks featured in our recent publication The Match Book: Vintage Matchbooks from San Francisco’s Tenderloin. Randall Homan and Al Barna from San Francisco Neon and Stephen Coles from Letterform Archive will present and discuss the unique letter forms and design of Tenderloin matchbooks associated with legacy businesses and neon signs. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture.
Doors open at 6pm for happy hour, the museum will serve beer and wine and a neon-themed cocktail at a no-host bar.
Al Barna and Randall Ann Homan are the authors/photographers of San Francisco Neon and Saving Neon. They are the co-founders of the Tenderloin Neon A-Z project and give walking tours of vintage neon sign design and city history in five distinct neighborhoods of San Francisco.
San Francisco Design Week Policies:
Stephen Coles, Letterform Archive’s Associate Curator & Editorial Director, joined the staff after serving on our Board of Directors since its inception. Born in Salt Lake City, he moved to San Francisco in 2004 to serve as FontShop’s creative director. He later worked as an independent consultant, connecting font makers with font users, and wrote the book The Anatomy of Type. With his background in design and journalism, combined with an obsession for type history, Stephen is responsible for the online face and voice of the Archive, and helps to shape the future of the collection. He will continue to publish the influential websites Typographica and Fonts In Use which will now frequently feature content from the Archive.