This class is the core design component of the first term of Type West. Instruction during this term is centered around developing a practice of sketching letterforms, learning font editing software, and discovering how typefaces are designed by creating a digital revival of a metal typeface from images of the printed type.
The revival project is the focus of this term, and provides a path for students to begin learning the tools of type design. These tools include not only the software used to draw and space digital type, but also the conceptual foundations and visual perception required to make a well-designed typeface.
Teaching demonstrations, presentations, and critiques will guide students in their projects and help set the stage for the second term of Type West, in which students begin the design of an original typeface.
Graham Bradley runs Roxaboxen, a California-based design studio specializing in typefaces and brand identities. He has been an instructor at Type West since its inception in 2018 and is a Lead Instructor for 2021. Before founding Roxaboxen, Graham was the first employee at Frere-Jones Type, where he worked with Tobias Frere-Jones on Mallory and Retina. He is a graduate of the Type@Cooper program at The Cooper Union, and a graduate of the University of California, Berkeley.
Kel Troughton is a freelance type designer and lettering artist who gets an equal amount of inspiration from mid-century advertising and Bay Area graffiti. He graduated from the Type@Cooper West program in 2018, was the teaching assistant for Type West in 2019, and worked at Monotype. Kel is one of the co-teachers in the year-long Type West at Letterform Archive certificate program.