This workshop over ten Mondays between October 3 and December 12 is the core design component of the third term of Type West. Instruction during this term is focused on the type production process—students take the original design they developed in the second term and expand it into a functioning type family.
Learning how to build upon an idea and turn it into a refined and usable set of fonts is the objective of the third term. Through the process of drawing full character sets, proofing and testing their designs, and incorporating feedback from instructors and their peers, students will develop an understanding of how to work on a new type concept, defining and adjusting the systems that make up the design. Over the course of the term, this workshop will cover key elements of type families, such as combining styles cohesively, language support, and the design of punctuation, symbols, and other marks.
Sketching exercises, teaching demonstrations, presentations, and critiques will guide students in their projects. Guest designers will offer insights into their own creative processes, and provide additional feedback to students.
Note: This workshop is only open to students enrolled in the 2022 Type West Online Postgraduate Certificate Program in Type Design.
Graham Bradley runs Roxaboxen, a California-based design studio specializing in typefaces and brand identities. He has been an instructor at Type West since its inception in 2018 and is a Lead Instructor for 2021. Before founding Roxaboxen, Graham was the first employee at Frere-Jones Type, where he worked with Tobias Frere-Jones on Mallory and Retina. He is a graduate of the Type@Cooper program at The Cooper Union, and a graduate of the University of California, Berkeley.
Maria Doreuli was born and raised in Moscow. The interest in fine arts and graphic arts lead her to Moscow State University of Printing where besides the academical art classes she gained an interest in typography and type design. Under the guidance of Alexander Tarbeev during 2006-2010 she designed her graduation project William (published at Typotheque in 2016). Laking an opportunity to collaborate with experienced type designers in Moscow Maria kept working as a graphic designer during 2009-2012 combining it with occasional type-related projects in her free time. In 2012 after a second attempt she was accepted to Type and Media course in the Hague where she focused on the ways to integrate sketching in type design process. This resulted in her graduation project Chimera. Since then Maria believes in the power of emotion and working with passion. She founded an independent studio Contrast Foundry in 2014 which became international in 2018 when Maria moved to the US. Craving for new challenges and not willing to limit herself in a local type scene Maria relocated to San Francisco and is now working with her colleagues in Moscow across the ocean. Maria's work was awarded by many prestigious awards including Type Directors Club, ADC, Letter.2, Morisawa among others.