Letterform Archive – In-Person Core: Fundamentals of Typeface Design

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In-Person Core: Fundamentals of Typeface Design

In-Person Core: Fundamentals of Typeface Design
with Graham Bradley, Rodrigo Cavazos

Type West Certificate Program
Workshop at Letterform Archive
Mon, Jan 31, – Mon, Apr 11, 2022
6:00pm–9:00pm PT

This class is the core design component of the first term of Type West. Instruction during this term is centered around developing a practice of sketching letterforms, learning font editing software, and discovering how typefaces are designed by creating a digital revival of a metal typeface from images of the printed type.

The revival project is the focus of this term, and provides a path for students to begin learning the tools of type design. These tools include not only the software used to draw and space digital type, but also the conceptual foundations and visual perception required to make a well-designed typeface.

Teaching demonstrations, presentations, and critiques will guide students in their projects and help set the stage for the second term of Type West, in which students begin the design of an original typeface.

Note: This workshop is only open to students enrolled in the 2022 Type West In-Person Postgraduate Certificate Program in Type Design.

About Graham Bradley
Graham Bradley

Graham Bradley runs Roxaboxen, a California-based design studio specializing in typefaces and brand identities. He has been an instructor at Type West since its inception in 2018 and is a Lead Instructor for 2021. Before founding Roxaboxen, Graham was the first employee at Frere-Jones Type, where he worked with Tobias Frere-Jones on Mallory and Retina. He is a graduate of the Type@Cooper program at The Cooper Union, and a graduate of the University of California, Berkeley.

About Rodrigo Cavazos
”Rodrigo

Rodrigo Cavazos is Founder and Principal at PSY/OPS, where he has designed and produced hundreds of typefaces over two decades, including for GM, EA, Amazon, Samsung, Motorola, Panera, Chipotle, GAP, Jack Daniel Distillery, and the US Government. He is also Chief Creative at Glyfyx Inc, and serves as an Adjunct Professor at California College of the Arts, where he’s taught the acclaimed Type Design Studio since 2006. He also leads up Alphabetic Order, PSY/OPS’ type design study space.

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