Letterform Archive – Macrotypography, The Magical World of Organized Chaos

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Macrotypography, The Magical World of Organized Chaos

Macrotypography, The Magical World of Organized Chaos
with Marta Bernstein

Type West Public Workshop
Online Workshop at Letterform Archive
Thu, Oct 27, – Thu, Nov 17, 2022
5:00pm–8:00pm PT

Learn how to bring order to your typographic chaos and organize content with this workshop on macrotypography.

When organizing typographic content, too much structure can make your design look boring. Not enough, and one might question whether it was designed at all. What does it take to achieve that magical combination of organized chaos?

During this four-day online workshop (October 27, Nov 3, 10 & 17), we will explore different kind of grids, looking at historic and contemporary examples. We will gets our hands dirty in InDesign while playing with hierarchy, type combinations, and layouts, and we will learn the rules (and then break them beautifully).

Learning Outcomes
  • Creating a type hierarchy, organizing content on a page, designing with a grid
Materials Needed
  • Adobe Indesign, computer or laptop

$360

Diversity & Equity Scholarship

Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.

We are offering one BIPOC/Equity scholarship seat in this workshop.

To apply for this scholarship, please complete and submit to us the short form linked here at least a week prior to the start of the workshop.

About Marta Bernstein

Marta Bernstein is a designer, researcher, teacher and co-founder of the digital type foundry CAST. Type and typography are her true passions and the common threads of all her projects.

She’s given talks on type and typography at Typographics NYC, ATypI, The Letterform Archive, Typelab, and Kerning Conference. She is a member of Nebiolo History Project, aiming to research archival evidence of Italy’s most renowned type foundry.

Marta collaborates with international companies, start-ups and public institutions internationally. She has decades-long experience in developing identities across various media, designing exhibitions, and signage systems. She is currently Associate Creative Director at Studio Matthews in Seattle.

Her teaching roles have included: part-time faculty at USC Roski, adjunct professor in Typography at Milan’s Polytechnic University, visiting professor in Architecture and Design at the University of Navarra, and lecturer for the Interior Design master at Tongji University, Shanghai.

Marta completed her B.Sc. & M.Sc. in Graphic Design at Milan’s Polytechnic and her M.Des in type design at the Royal Academy of Art in The Hague.

After work you can find her sailing on Lake Washington or the Puget Sound. Or cooking when the weather is bad.

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