Letterform Archive – Online Core: Foundations of Text Type Design


Online Core: Foundations of Text Type Design

Online Core: Foundations of Text Type Design
with Carl Crossgrove, Juan Villanueva

Type West Certificate Program
Online Workshop at Letterform Archive
Mon, Jan 31, – Mon, Apr 11, 2022
2:00pm–5:00pm PT

Learning how to design a text typeface is a vital part in the education of any serious type designer. In the first term, we’ll lay a solid foundation and study the principles of type design by diving deep into the design of a text typeface.

By working on a revival project, we’ll learn the tools, the history, and the theory behind writing and type. We’ll analyze historical and contemporary works as well as practice calligraphy, lettering, and vectorization to understand how both analog and digital methods for drawing letterforms are essential in the design process.

Through lectures, demos, tutorials, discussions, and critiques, you’ll learn to see, touch, feel, and understand the principles behind what makes a text typeface work and feel comfortable for contemporary readers. To complement the lessons with real world examples, experienced practitioners will visit our class and share their insights into the field of type design.

Learning Outcomes
  • Learn the principles for designing a text typeface
  • Discover your process and develop an efficient workflow
  • Understand calligraphy, lettering foundations, and typographic variables
  • Learn digital drafting skills via Glyphs App, a digital font editor
  • Learn how to design a basic Latin character set
  • Develop your eye to judge consistency in contrast, color, spacing, and rhythm
  • Learn how to proof and evaluate a typeface
  • Note: This workshop is only open to students enrolled in the Type West Online Postgraduate Certificate Program in Type Design.

About Carl Crossgrove

Carl Crossgrove has been fascinated with letterforms since learning to read as a tot. He experimented with alphabet systems, biological illustration and calligraphy as a child. He studied fine art, printmaking, and book arts, eventually focusing on typeface design at Rochester Institute of Technology. He fulfilled internships at Adobe's type design group in the 1990s, and has been designing typefaces for Monotype since 2001. Carl's background in calligraphy and drawing infuses his typefaces with humanism. His typefaces include Mundo Sans, Segoe Script, Burlingame, Cavolini, and the award-winning Beorcana and Biome.

About Juan Villanueva
Juan Villanueva

Juan Villanueva is a typeface designer, letterer, and educator in New York City.

He grew up in Lima, Peru and Clifton, NJ. His heart is in both places and his work reflects both languages and cultures. Juan is a typeface designer at Monotype working on library designs including Helvetica Now, Futura Now, and Walbaum as well as custom projects for global brands such as Google, Microsoft, Tencent, and Entertainment One.

He teaches Display Type Design at Type@Cooper, typography at the City College of New York and has taught graphic design at the Cooper Union Summer Art Intensive Program. He’s a member of AIGA NY and serves on the board of the Society of Scribes and served on the board of Type Directors Club. He is the founder of Type Crit Crew, an initiative to make type design education more accessible and inclusive to students anywhere in the world.

He holds a BFA in Graphic Design and Illustration & Animation from Montclair State University and graduated from the Type@Cooper Extended program. He is always taking workshops to improve his skills and most recently, he studied at the University of Reading’s Type Design Intensive focusing on non-Latin scripts and typography.

Follow him on Instagram and Twitter and find some of his student's work here.

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