Letterform Archive – New York in the 70’s: An Exploration of Salsa through Type and Lettering

Events

New York in the 70’s: An Exploration of Salsa through Type and Lettering

New York in the 70’s: An Exploration of Salsa through Type and Lettering
with Bastarda Type

Co-presented by Book Arts & Special Collections, San Francisco Public Library
Online Lecture at Letterform Archive
Tue, Oct 18, 2022
12:00pm–1:30pm PT

During this Letterform Lecture, take a journey through the Caribbean cultural explosion in the Big Apple during the rise of salsa music.

This lecture will take a multi-pronged journey through the salsa music scene in New York in the '70s by first digging into the work of Izzy Sanabria, a Nuyorican graphic designer, performer, and publisher. Next, we will be exploring the research, development, and designs around the globe that feature Salsa BT, a typeface inspired by the iconic logo of Fania Records, a New York-based record label founded in the '60s that is known for its promotion of salsa music.

Letterform Lectures are a public aspect of the Type West postgraduate program. The series is co-presented by the San Francisco Public Library, where events are free and open to all.

About Bastarda Type

Bastarda Type is a foundry focusing on the typographic treatment of brand designs, logos, and custom fonts in editorial projects. The studio was founded in Bogotá, Colombia, at the end of 2016 by Seb de la Hoz and Jason Guzmán. Together with other typographers and students, they have been forming a new point of view on typographic design in Latin America.

See more events