Job Announcement: Marketing Coordinator
Letterform Archive seeks a talented, up-and-coming marketer with strong project management skills to connect our community with our mission by increasing awareness of — and participation in — Archive programs.
Do you love good design?
Do you believe the world needs a little more inspiration these days?
Would you like to help make this happen?
Reporting to the Director of Development & Operations, the Marketing Coordinator will collaborate with all teams at the Archive to plan and implement coordinated marketing initiatives org-wide.
Letterform Archive is a nonprofit center for inspiration, education, and community. We offer hands-on access to a curated collection of over 60,000 items related to lettering, typography, calligraphy, and graphic design. Every year, we welcome thousands of visitors from across the world, including students, practitioners, and design admirers from every creative background.
In addition to hosting visits and public events, the Archive serves a global community through social media, an online archive featuring state-of-the-art photography, and a book program that draws from the collection as well as publishing new work from its contributors. We offer courses and workshops in type design, calligraphy, and typography. We also curate exhibitions of our holdings and organize lectures by visiting artists and designers.
As a close-knit team of typophiles, lettering lovers, graphic design fans, and book arts enthusiasts, everyone at the Archive — regardless of role — helps in some way to promote the collection, offering tours, assisting at events, and engaging with the design community at large.
- Identify and define marketing needs for all programs in collaboration with the relevant teams (for example, Development, Collections, Curatorial, Editorial, Education, Events, or Publishing).
- Plan and implement marketing campaigns including goal setting, channel selection, budgeting, and design or content development.
- Collaborate with the Director of Development & Operations and the Executive Director to develop the Archive’s overall strategic marketing plan.
- Maintain an org-wide marketing calendar to ensure each program or initiative is properly promoted and to prevent campaigns from competing for public attention.
- Collaborate with the Editorial team to segment and target our audience, manage the editorial calendar (including organic social media), and plan and produce newsletters.
- Work with the Designer and Social Media Associate to create and maintain a robust library of marketing, PR, and advertising assets.
- Plan, target, and purchase social, web, and print advertising; collaborate with Editorial team to develop advertising creative.
- Identify publicity opportunities and work with the Archive’s PR firm to secure coverage; respond to press requests in collaboration with the Editorial team.
- Manage marketing projects for Kickstarter campaigns in collaboration with the Publishing team.
- Collaborate with all teams to collect stories and statistics about the Archive’s impact.
- Other duties as assigned.
- Host introductory and research visits for individuals and groups: present on materials and publicize Archive programs, services and merchandise.
- Be prepared to share the ways guests can have an impact on the sustainability of the Archive through time, money, or evangelism.
- Assist at events as needed.
The Marketing Associate will regularly be required to perform desk-based computer tasks, including reading a computer screen for long periods of time, typing, and making phone calls.
The Archive will provide reasonable accommodations to an employee with a disability who requires accommodations to perform the essential functions of their job.
- 2+ years of experience in marketing role, specifically planning campaigns and targeting ads for social media and Google
- Bachelor’s degree including marketing or communications coursework or equivalent work experience
- Proficiency with HTML, CSS, and a CMS platform like Wordpress
- Strong project management experience
- Excellent written and oral communication skills
- Exceptional organizational and time management skills
- Detail oriented
- Curious and eager to learn
- Excited to collaborate with various Archive team members, across departments and across experience levels
- Proactive, able to spot problems early, and willing to tackle a wide variety of projects
- Flexible and comfortable in a rapidly changing environment
- Friendly, welcoming, patient, and customer service-oriented
- Passion for or expertise in an area related to our collections (e.g., type, graphic design, book history, etc.)
We value candidates whose skills and lived experience have prepared them to understand and uphold our core values, especially those of collaboration, hospitality, creativity, humility, and accessibility.
The Archive does not discriminate in employment or in offering services and programs on the basis of an individual’s socioeconomic class; race; color; religion; creed; ancestry; national origin; age; height; weight; hairstyle; sex; gender identity and/or expression; sexual orientation; marital status; sensory, mental, or physical disability; the use of a trained guide dog or service animal by a person with a disability; medical condition (cancer- or genetic-related); AIDS or AIDS-related condition; family and medical care leave; pregnancy disability leave; veteran status; the intersection of any of these; or on any other bases prohibited by law.
Because of the coronavirus pandemic, Letterform Archive anticipates this position will be remote for at least several months. While the Archive would prefer local candidates so we can bring this position into our offices when it is safe to do so, we will consider a long term remote position for the right candidate.
Compensation and Work Schedule
This is a part-time, non-exempt position. The hourly pay is between $25 and $29 depending on candidate experience and qualifications.
On average, this position will work 32 hours a week. All candidates must be able to work during the Archive’s normal business hours of 10 am to 6 pm Pacific Time, and occasionally during nights and weekends as needed for special events.
Depending on several factors, this role could be made full-time and, ideally, the Archive seeks a candidate interested in advancing with this role into a leadership position.
Letterform Archive offers a competitive benefits package including:
- Medical, dental, and vision insurance
- Three weeks of Paid Time Off each year
- 10 paid holidays each year
- Sick leave
- 401(k) retirement plan
- Pre-tax commuter benefit
- Annual professional development budget
- Free access to Archive workshops
- Complimentary Archive membership
You will be surrounded by — and able to interact with — beautiful, meaningful materials from the Archive’s collection, as well as a diverse and dynamic community of those who love letters and design. Your colleagues will be 14 people who are passionate about the organization and eager to share their enthusiasm through their work.
This position is open to anyone legally allowed or authorized to work in the United States.
How to Apply
Please apply by submitting a résumé and cover letter explaining your interest in this position at letterformarchive.org/careers by Friday, April 2, 2021.