Letterform Archive – Education

Type West at Letterform Archive

Education is central to the Archive’s mission. At the core is Type West, a postgraduate certificate program in type design now available in-person in San Francisco or online. We also host class visits, present lectures, and offer public workshops.

Class of 2019 students at work. See the full video.

Our Postgraduate Certificate Program in Type Design is geared toward graphic design professionals who wish to expand their typographic toolboxes by learning the tools and techniques necessary to create original typefaces. The yearlong program is tailored to the needs of recent graduates, working designers, and other professionals who interact with type and typography regularly but would like to deepen their knowledge in a supportive and challenging academic environment. Type West is offered for both in-person and online students.

Grad type specimens: Class of 2019, 2020, 2021, 2022 Online Class Type Revivals

Applications for Type West 2023 will open on October 1, 2022 and will close on November 2, 2022. Meanwhile, you can still participate through public workshops and lectures.

Pedagogy & Resources

students browse in the Letterform Archive reading room
Instructor Grendl Löfkvist and students browse historical examples in the Archive reading room. Photo: Mary Miguel.

The history and theory of type design serve as the basis for the core classes of type production. Students practice hand lettering, calligraphy, and drafting as a foundation for original letterform creation and master the digital tools necessary for making fonts. Class size is limited to allow for individual instruction.

Each of the three (3) ten-week terms is supported by two (2) weekend/weeknight workshops and four (4) guest lectures, all taught by leaders in the fields of typography and type design. The course curriculum is supplemented by the popular Letterform Lecture series, co-presented by the San Francisco Public Library and currently held online, featuring visiting scholars and industry professionals and covering a wide range of topics on lettering and type design.

Type West students have access to an unparalleled typographic library as they research and create their own original typefaces. Librarians, curators, and other members of the Archive’s knowledgeable staff guide students through thousands of type specimens, reference books, and original examples of lettering and graphic design.

Students also benefit from free admission to the Letterform Archive Salon Series which explores a specific category of the Archive’s extensive collection.

Core Instructors for Type West at Letterform Archive

Graham Bradley portraitGraham Bradley, Lead Instructor, runs Roxaboxen, a California-based design studio specializing in typefaces and brand identities. He has been an instructor at Type West since its inception in 2018 and leads all three terms of the 2021 program. Before founding Roxaboxen, Graham was the first employee at Frere-Jones Type, where he worked with Tobias Frere-Jones on Mallory and Retina. He is a graduate of the Type@Cooper program at The Cooper Union, and a graduate of the University of California, Berkeley.

Grendl Löfqvist portraitGrendl Löfkvist, Education Director, teaches type history and theory in the Certificate Program. Outside the Archive, Grendl teaches the history of graphic design, book arts, typography, and letterpress printing at City College of San Francisco, as well as calligraphy at the San Francisco Center for the Book. Grendl has ink in her veins: she was an offset press operator for 20 years, and she serves on the board of directors for the American Printing History Association’s Northern California chapter. Her interests include the study of printing as a subversive “Black Art” and she’s always on the lookout for bizarre or macabre print, type, and lettering lore (she is a bit of a goth).

Juan Villanueva portraitJuan Villanueva, Type West Online Lead Instructor, grew up in Lima, Peru and Clifton, New Jersey and is now designing and teaching in New York City. Juan’s typeface credits include Helvetica Now, Futura Now, and Walbaum, as well as custom projects for global brands such as Google, Microsoft, and Tencent. He has taught Display Type Design at Type@Cooper and typography at the City College of New York, and is the founder of Type Crit Crew, an initiative to make type design education more accessible and inclusive.

James Edmondson (2016–21) followed his graphic design degree from California College of the Arts with a masters in type design from The Royal Academy of Art in The Hague, Netherlands. James lives in Oakland and runs OH no Type Co., an independent foundry focused on display faces and expressive lettering. He has several years of type design teaching under his belt at CCA, Type@Cooper West, and Type West.

Kel Troughton (2019–22) is a type designer and lettering artist who gets an equal amount of inspiration from mid-century advertising and Bay Area graffiti. He graduated from the Type@Cooper West program in 2018, was the teaching assistant for Type West in 2019, and worked at Monotype. You can find him in the East Bay drawing letters and you can find his typeface Oaks on Future Fonts.

Lynne Yun (2021) is a NYC-based type designer and educator who specializes in typography, hand lettering, and calligraphy. She is a board member of AIGA NY and was previously a full-time type designer at Monotype and graphic designer at Apple Inc., Publicis, and Deutsch. Along with Type West, she teaches at Parsons School of Design and Type@Cooper.

Maria Doreuli (2019–20, 2022) earned masters degrees at the Moscow State University of Printing and the TypeMedia course at The Royal Academy of Art in the Hague. Her type has won numerous awards, including honors from the Type Directors Club and Morisawa. For several years she has run type design and lettering workshops in Russia and in 2014 she founded the Contrast Foundry in Moscow.

Rod Cavazos (2018–19, 2022) is Founder and Principal at PSY/OPS, where he has designed and produced hundreds of typefaces over 25 years. He also serves as an Adjunct Professor at California College of the Arts, where he’s taught the acclaimed Type Design Studio since 2006. His passion for type and teaching are boundless, and he can usually be found tinkering with letters in some form, on screen or off.

Past Core Instructors

Workshops & Lectures

The Type West program is supplemented by evening and weekend workshops in type design, lettering, calligraphy, and typography for print and web design. The workshops are conducted by Type West’s core instructors, as well as guest designers and educators who are eminent in their fields. Many of the workshops are also open to public participation, and are accessible remotely in response to pandemic conditions.

The Letterform Lecture series complements the Type West curriculum with four presentations per term from luminaries in type, design, and research. Held at the San Francisco Public Library, the lectures are free and open to the public. The Archive also hosts a monthly Salon Series, highlighting specific aspects of our collection. Participants in the Type West Certificate Program get free entrance to the Salon Series and other special events.

Learn more about upcoming workshops and lectures and watch video of past lectures.

Victor Moscoso guest critique
Guest critiques and instructors are integral to the Type West program. Here, legendary poster artist Victor Moscoso visits a James Edmondson workshop on psychedelic lettering.


The 2022 Certificate Program will consist of three (3) ten-week terms: January 31–April 13, June 6–August 16, and October 3–December 13.

Type Design classes are held on Mondays, 6:00–9:00pm Pacific Time, with two (2) weekend or weeknight workshops per trimester. Type History classes are held on Tuesdays 6:00–8:00pm. All classes for the 2022 course will be held onsite at Letterform Archive.