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Category: Online Archive

Letterform Archive Featured in New Book: Collecting Graphic Design

The Optik Books title highlights 10 collections around the world which specialize in a discipline that is traditionally overlooked by art and design institutions.

Letterform Archive in Collecting Graphic Design

Archives are more than just warehouses; they are greenhouses for the nurturing of narratives. Out of archival seeds, mighty stories grow. — Steven Heller on Collecting Graphic Design

A5/10: Collecting Graphic Design — The Archiving of the Visual
A5/10: Collecting Graphic Design — The Archiving of the Visual, Optik Books, 2021

Based in Düsseldorf, Jens Müller has authored, edited, and published dozens of books on design. The A5 series — under his own Optik Books imprint — offers affordable and beautifully documented snapshots of design history at a digestible length and (you guessed it) A5 size. The 10th volume in this series, Collecting Graphic Design, calls attention to the few institutions and private collectors who concentrate on preserving and sharing objects of graphic design, such as posters, logos, book covers, design manuals, and ephemera.

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Now Online: Landmarks of Early Western Typography

From Gutenberg to Granjon, new additions to the Online Archive represent major developments in letterpress printing.

Christophe Plantin, Senatus Populique Genvensis…, 1579

In her recent update, librarian Kate Long mentioned the ways we use the Archive as a teaching tool, especially in our Survey of Type History for the MFA Design program at the California College of the Arts. Now in its third year, the course tells the story of design firsthand through a curated selection of artifacts from our collection. This year, of course, the pandemic is forcing us to meet remotely, which means we’re prioritizing key historical objects for digitization and virtual presentation. The beauty of this pivot is that everyone benefits – even those who aren’t master’s students – because the Online Archive is open to all. As a taste, here are a few recent additions to the site that represent typographic milestones over the first 150 years of letterpress printing.

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Emigre Archives Continue to Provoke and Enlighten

Librarian Kate Long recounts the many ways we use the Emigre collection, and Jon Sueda introduces a new series for experiencing Emigre magazine in the Online Archive.

a stylized image of Jon Sueda and his Emigre table in the Online Archive

It takes a long time to do most things well. When I started volunteering at Letterform Archive, the organization had just received its first major donation. Rudy VanderLans and Zuzana Licko of Emigre had gifted their archives containing thousands of objects: books they printed, books they referenced, type development files, type specimens, every issue of Emigre magazine, process work and proofs, and binders holding a few decades’ worth of communication.

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Now Online: Guest-Curated Tables

We love to set tables for guests. Now, we’re inviting them to set their own. Custom collections by Levit, Levée, Morla, Sandhaus, and Weefur weave unique threads of design history, style, and meaning.

A sampling of artifacts from the guest tables featured in this article.

Last fall, when we introduced Tables, a tool for creating sets of typographic artifacts from our Online Archive, we asked a few friends, board members, and staff to put the tool to use. The results demonstrate the myriad ways members can use Tables to build collections of inspiration, research, and resources for use in the studio or classroom.

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Now Online: Color, Ornament, and Type at the Turn of the 20th Century

New additions to the Online Archive let you reach back to a vibrant period of ornamentation and letterform expression.

Ramade, plate from portfolio
Louis Ramade, D’Enseignes Décoratives á l’Usage des Peintres, chromolithographic print, France, 1890.

As the second industrial revolution hit its stride in the late 1800s and early 1900s, leaps in electrification, manufacturing, and transportation led to rapid changes in Western economies and societies. Advancements in paper making, printing, and typographic technologies followed suit, resulting in cheaper and more plentiful books, new forms of advertising to meet the demands of expanding commerce, and a burst of color and special effects that were previously impossible or too costly to produce. Meanwhile, as populations became vastly more urbanized, artists and printers waxed poetic about country life, incorporating the natural world into their work.

The latest batch of items in the Online Archive represents several dozen highlights from this era in our collection, including work by Will Bradley and Alphonse Mucha, sign painter portfolios from France, early type foundry ephemera, and a remarkable English catalog of wood type.

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New in the Online Archive: Global Scripts

Our latest update includes items featuring Cyrillic, Hebrew, Indic, Japanese, Pegon, and Persian scripts.

R. K. Joshi, Indian Calligraphy Diary, 1980.

Among the 25 objects just added to the Online Archive are works representing various writing systems beyond Latin. The items are highlights from two events this spring: a master’s seminar in type history that we taught for California College of Arts, and a lecture, “A Brief Typographic Trip Around the World”, hosted by the Center for Book Arts in New York. In a time when a pandemic has hampered most of our summer travel, let our lifelike images take you on a virtual vacation to 18th-century Indonesia, 1920s Tokyo, or India through the ages.

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