We love to set tables for guests. Now, we’re inviting them to set their own. Custom collections by Levit, Levée, Morla, Sandhaus, and Weefur weave unique threads of design history, style, and meaning.
Last fall, when we introduced Tables, a tool for creating sets of typographic artifacts from our Online Archive, we asked a few friends, board members, and staff to put the tool to use. The results demonstrate the myriad ways members can use Tables to build collections of inspiration, research, and resources for use in the studio or classroom.
60 virtual backgrounds bring you into the Archive for your next video conference call.
Like many of you sheltering at home, our team is seeing a lot of each other within the now-familiar grid of video chat rectangles. We love getting a peek at everyone’s home office, but we also miss being surrounded by the Archive and its countless bits of inspiration and delight.
So, as an addition to our Cabin F(or)ever kit, we’re pleased to bring you our first batch of background images selected from objects in the Online Archive, each carefully cropped and edited for Zoom. Now you can use our periodical wall to visualize your ideal home library, wallpaper your room with Paul Rand, furnish your apartment with type from Caslon’s 1844 specimen, live inside an issue of Emigre, or do “some blue sky thinking” with Martin Venezky.
Revisit nine presentations that explore the power of typography beyond the Archive, from pioneering film and digital graphics to saving endangered scripts.
The Letterform Lecture series complements Type West, our postgraduate certificate program in type design. In normal times we gather at the San Francisco Public Library where the talks are free and open to the public, but the series went online this spring in response to the pandemic. While we miss seeing you in person, the new format gives us a chance to reach our global audience in real time. Thanks to support from Adobe Fonts, recordings of these lectures are available to all within a few days after the event. As 2020 comes to a close we found it a good time to remember all the excellent talks from the year and give you quick access to those you missed.
Despite pandemic restrictions, the Archive’s Collections Team is actively (and safely) making our new space feel like home.
As you may have heard, we moved to a new space in San Francisco's Dogpatch neighborhood in September. Like a lot of things this year, it didn't come easy, but it feels like a fresh start. At our original location in Potrero Hill, we were just plain out of room — for desks, for books, for collections care projects. Despite turning every corner and closet available into bookcases, our shelves were overflowing. We had to keep incoming collections in boxes after processing them, because we didn't have a linear inch to spare.
New additions to the Online Archive let you reach back to a vibrant period of ornamentation and letterform expression.
As the second industrial revolution hit its stride in the late 1800s and early 1900s, leaps in electrification, manufacturing, and transportation led to rapid changes in Western economies and societies. Advancements in paper making, printing, and typographic technologies followed suit, resulting in cheaper and more plentiful books, new forms of advertising to meet the demands of expanding commerce, and a burst of color and special effects that were previously impossible or too costly to produce. Meanwhile, as populations became vastly more urbanized, artists and printers waxed poetic about country life, incorporating the natural world into their work.
The latest batch of items in the Online Archive represents several dozen highlights from this era in our collection, including work by Will Bradley and Alphonse Mucha, sign painter portfolios from France, early type foundry ephemera, and a remarkable English catalog of wood type.
Letterform Archive will benefit from the fresh perspective and expertise of two creative innovators as we expand the board.
We are pleased and honored to welcome two new members to our Board of Directors. A familiar face to anyone who has seen our membership video, Leila Weefur was a visiting researcher in our early years, and their story about exploring Blackness in advertising and typography at the Archive can be seen in The Occasional. Alejandro Chavetta has partnered with us on many projects, including exhibitions at Astro Studios where he was creative director, and content-creation for Adobe’s Create platform (now Discover), where he serves as Editor in Chief. Leila and Alejandro join an expanding board which aims to represent and respond to our broad community.
Our latest update includes items featuring Cyrillic, Hebrew, Indic, Japanese, Pegon, and Persian scripts.
Among the 25 objects just added to the Online Archive are works representing various writing systems beyond Latin. The items are highlights from two events this spring: a master’s seminar in type history that we taught for California College of Arts, and a lecture, “A Brief Typographic Trip Around the World”, hosted by the Center for Book Arts in New York. In a time when a pandemic has hampered most of our summer travel, let our lifelike images take you on a virtual vacation to 18th-century Indonesia, 1920s Tokyo, or India through the ages.
Yiddish work by Kulture-Lige, El Lissitzky, and Natan Altman demonstrates how dreams of a new society revitalized typography.
Judaism and designs of utopia have a long history together. Many Jews have dreamed of a perfect and socially just society, and created art that reflected this desire. Jews played integral roles in the Russian Revolution and in Bolshevik communism, as well as in building intentional communities around the world. Jewish artists expressed their utopian visions in a variety of ways, but many artists such as El Lissitzky and Natan Altman used painting, design, and the abstract shapes of constructivism to illustrate an upheaval of the old social systems and a radical transformation to something new. This coincided with the rise of communism in Eastern Europe, and with talk of protection of ethnic minorities after centuries of pogroms and discrimination.
Just over fifty years ago, at the apex of the civil rights movement in the US, Dorothy Jackson interviewed five Black designers about “the frustrations and opportunities in a field where ‘flesh-colored’ means pink”. The article for Print was perhaps the first in the mainstream trade press to directly address the impacts of racism in the profession and describe the experience of Black practitioners in their own words. What has changed since then? What remains the same? We asked today’s design leaders to compare their experience to the 1968 discussion and imagine what’s next.
Our growing collection of posters by the avant-garde Japanese designer are portals to universes never before imagined.
Post-war Japan was a catalyzing backdrop that shaped a generation of artists and designers, including the renowned Tadanori Yokoo (横尾 忠則). Over the span of two decades, the Emperor’s divinity had been absolved, the nation was demilitarized, and US military troops had occupied cities. In 1960, at the age of 24, Yokoo traveled 300 miles from Kobe to Tokyo, to the epicenter of this cultural whirlwind. Tokyo, now home to a rapidly increasing population of over 10 million, was preparing to host the 1964 Summer Olympics while reckoning with violent student protests and riots. There, Yokoo’s practice took root and would earn him a reputation for bridging high and low, pre- and post-modern, and Eastern and Western cultures, and challenging conventions by charging posters with intense emotion. Trailblazing across multiple media, Yokoo responded to absurdities of signs and symbols, tensions between seemingly opposing worlds, and existential questions of the self to offer works that are humorous, chaotic, and deeply autobiographical.
While design is never a panacea for the world’s ills, the work of British designer Abram Games has particular poignance as we face new threats, uncertainty, and disinformation.
Last year we were honored to host a Live at the Archive event with Abram’s daughter, Naomi Games. There’s no better time than now to present a recording of her talk, which focuses on the designer’s unique ability to promote health and safety, raise awareness, and unite people under a common cause.
In the 1950s, Pintori revisualized the typewriter, transforming it from esoteric machine to a charming companion of modern office life.
The lifeless, rectangular slabs of metal we type on these days were preceded by tools with personality. Sculptural, colorful, and often weighty, typewriters were transformative machines that shaped modern industry and communication in the 20th century. The Italian brand Olivetti, founded in 1908, was among the many key players in the market and was unique in the way they saw approachable design as core to their identity. Part of Olivetti’s success is owed to Giovanni Pintori, who was the company’s art director from 1950 to 1967. Pintori’s color palettes, shapely abstraction, and smart use of the grid conveyed both the mechanic power of an Olivetti device and the joyful ease one should feel when using it.
A good friend will help you move some books, but a true friend will help you move 60,000.
Hey, can we borrow your truck?
We’re so excited to move into our new home, because once we’re all settled in, we’ll be able to better serve our community — you! When most people think about moving, cardboard boxes and packing tape dance in their heads. But to move an archive, we’ll need more than bubble wrap, Sharpies, and trash bags.