Explore the fundamentals of typographic styling and layout while drawing inspiration from spectacular pieces in the Letterform Archive. During the workshop, you will develop a branding system for a fictional product or organization. Building outward from a core typographic mark, you will create a palette of elements and apply your system to diverse content. The end result will be an 8-page “standards manual” inspired by modern masterworks of corporate identity—from NASA and the Finnish railway to Kentucky Fried Chicken. This intensive, hands-on workshop will challenge you to build your skills, from choosing and combining type to crafting a typographic hierarchy and building a grid.
This class is created for designers and students with a grasp of the basics and a desire to flex their typographic muscles. We will be working in Adobe InDesign, so a recent version (CS4 or later) of the application is required. The course builds on Ellen Lupton’s best-selling book Thinking with Type (2010).
A workshop offered by Type@Cooper West, a collaboration between Letterform Archive and The Cooper Union Continuing Education Department, and held in the Monotype Classroom at Letterform Archive.
Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions include Beauty—Cooper Hewitt Design Triennial (with Andreas Lipps), How Posters Work, and Beautiful Users. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her next book, Design Is Storytelling, will be published by Cooper Hewitt in 2017. Lupton earned her BFA from The Cooper Union in 1985.