Events

Elementype, a practical guide to typographic use.

Elementype, a practical guide to typographic use.
with TipasType, Sandra García, Dafne Martínez

Co-presented by San Francisco Public Library
Online Lecture at Letterform Archive
Tue, Jul 13, 2021
12:00pm–1:30pm PDT

This talk is about a nerd dream and a book.

As typeface designers, but primarily users of type, we know that at different levels it is often complex to understand where to look for quality fonts, how to select type for specific projects, and how use it and make the most of it. You have to delve into typography.

That is why Tipastype was born from the premise of education as a means to enhance the end user. We help them understand typography as the powerful tool it is and how to give it the tangible and economic value that it entails.

We implemented an educational strategy that includes: social networking, face-to-face and virtual talks, conferences, and workshops.

These efforts naturally led to a printed publication “Elementype, a practical guide to typographic use”, where we address basic issues on how to take advantage of typography. It is a quick and efficient reference book, which facilitates the learning of complex content, through agile and clear graphics and short but deep texts.

We are clear that typography should not be complicated to understand and put to practical use. The idea is to democratize knowledge about typography to have better and more demanding users.

About TipasType
TipasType portrait

Tipastype is a team of women specializing in typeface and editorial design. We are also a space created to promote female work in the typographic field and spread knowledge on related topics. These efforts naturally led to a printed publication, Elementype, a practical guide to typographic use, where we address basic issues on how to take advantage of typography. At the same time, we develop custom and retail fonts, working as the first Latin American type foundry owned entirely by women.

About Sandra García
Sandra García portrait

Sandra García has a Bachelor Degree in Graphic Design from the Universidad del Área Andina and a Master in Typography Design from the Gestalt Studies Center. She is a teacher of editorial design and typographic use with more than ten years of experience, and presented at in such as ATypI, Caro y Cuervo, and Typographics. As a partner in Tipastype, García won the 2018 FONCA Co-investment Grant from the Secretary of Culture of Mexico and the Artists-in-Residence 2021 at HMCT.

About Dafne Martínez
Dafne Martínez portrait

Dafne Martínez has a Bachelor Degree in Design and Visual Communication from the Faculty of Arts and Design, UNAM, and a Master in Typography Design from the Gestalt Studies Center. She is a member of the Mexican Society of Calligraphers and Illuminators, and have presented at conferences such as ATypI, Caro y Cuervo, and Typographics. As a partner in Tipastype, Martínez won the 2018 FONCA Co-investment Grant from the Secretary of Culture of Mexico and the Artists-in-Residence 2021 at HMCT.

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