Explore the three-dimensional possibilities of Arabic calligraphy! This session aims to show attendees how to visualize and utilize Arabic calligraphy in modern designs. It also aims at helping participants identify calligraphy as an independent art form, from past to present, leading to Iyad Naja’s challenges and evolution as a designer.
Iyad Naja embodies the marriage of avant-garde with heritage. He is currently pursuing his postgraduate degree in Islamic Art and Architecture. He began his career in advertising before delving into product design. In 2013, Iyad established a design firm, IN, which he dedicates to shedding light on the Arabic script and designs inspired by elaborate Middle Eastern culture. Working with various concepts and materials, he aims to to translate the script from ink on paper into 3-dimensional, functional works of art that can play a part in our modern living experience.