Archive Salon Series 06: Ladislav Sutnar

Archive Salon Series 06: Ladislav Sutnar
with Rob Saunders

Lecture at Letterform Archive
Thu, Jun 28, 2018
6:30pm–7:30pm PT

Join us for our Salon Series, where Letterform Archive staff invites you to experience materials related to a specific topic of interest to the collection.

This month, we share work by Ladislav Sutnar (1897–1976), a Czech-born designer and pioneer of information graphics. His contributions to modern systems of typography and iconography represent a paradigm shift in visual language; Sutnar deconstructed large quantities of convoluted data, then reconstructed the information to read as quickly and clearly as possible. We’ll feature both his early work from Prague (book designs and housewares), and his later work in New York including theoretical treatises and exquisite industrial catalogs for Sweets. As a bonus, you’ll discover the origin of putting telephone area codes in parentheses.

Doors at 6:00pm. Presentation begins promptly at 6:30pm.

Image: Ladislav Sutnar, Essential Product Information (detail), New York, Sweets Catalog Service, 1942
About Rob Saunders
Rob Saunders

Rob Saunders, Letterform Archive’s Curator and Publisher, is a designer, teacher, publisher, and management consultant, who has collected graphic design and letterforms for over 40 years. Rob began his career teaching at The School of the Museum of Fine Arts Boston and Tufts University, while serving freelance clients and agencies, before founding a book publishing enterprise that included Alphabet Press (graphic design), Picture Book Studio (children’s books), and Rabbit Ears Books (book/audio packages), which was eventually acquired by Simon & Schuster. Prior to founding Letterform Archive he served as a creative and marketing consultant with clients in the hospitality, technology, and financial industries.

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