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Beyond Exemplars and Ductus

  • Date
  • Time
  • Led By John Stevens
  • Where SFPL Main Library, Koret Auditorium

Nearly four decades of letter-making have provided John with a comprehensive view of letterforms and design, having worked with classical letterforms, experimental letterforms, and personally expressive letterforms from the functional to the experimental. This talk will provide insights into form (and what is “good form”) – beyond the “form is function” model, the Universal Line, strategies to expand a letter designer’s vision (vs. so much copying), how visual literacy can expand one’s possibilities to see beyond “styles”, and a few models John has developed for visualization, ideation, and creation with letterforms.


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