Branding w/Type

Branding w/Type
with Ellen Lupton

Type West Public Workshop
Workshop at Letterform Archive
Sun, Jul 28, 2019
10:00am–5:00pm PT

Use your senses as inspiration by developing a visual system for your own highly personal line of ice cream. Create a menu of visual elements and apply them to a unique product family. Use typography, color, and graphic elements to express sensory delight and explore personal culinary themes (heritage, nostalgia, health, futurism, feminism, and more). Use this one-day workshop to spark your creativity, find new inspiration, and create a chill portfolio piece. Participants receive copies of Ellen Lupton’s latest books from Cooper Hewitt, Smithsonian Design Museum, Design Is Storytelling and The Senses: Design Beyond Vision. During the workshop, you will be able to study corporate identity manuals from the Letterform Archive collection.

Required Materials
  • Computer
  • Creative Suite with access to Adobe Fonts preferred
About Ellen Lupton

Ellen Lupton is senior curator of contemporary design, Cooper Hewitt, Smithsonian Design Museum in New York. Her recent exhibitions include Design & Healing: Creative Responses to Epidemics, Herbert Bayer: Bauhaus Master, Face Values: Understanding Artificial Intelligence, and The Senses: Design Beyond Vision. She is the Betty Cooke and William O. Steinmetz Design Chair at MICA. Her books include Health Design Thinking, Design Is Storytelling, Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designers, Thinking with Type, Graphic Design Thinking, and Graphic Design: The New Basics. She is an AIGA Gold Medalist and a Fellow of the American Academy of Arts & Sciences.

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