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Panel Discussion & Pop-up Exhibit

Designing Identity Systems

  • Date
  • Time
  • Led By Richard Danne, Alejandro Chavetta, Leslie Cheng, Kate Long
  • Where Astro Studios
Astro Studios
348 6th Street
San Francisco, CA 94103

Join us for a panel discussion with special guest Richard Danne on designing brand systems at Astro Studios. Danne is well known for his collaboration with Bruce Blackburn on the NASA identity manual. He will be joined by Leslie Cheng, Lead Brand Designer at Honor, and Alejandro Chavetta, Creative Director at Astro. The Archive’s Kate Long will moderate.

Identity manuals — guidelines that establish the look and feel of some of the world's best-known corporations — are not only crucial tools for preserving the integrity of a brand, but are markers of an important era in design history. The panel will discuss how these old school binders inspire the brand systems being creating today.

The talk begins at 6:30pm, but come early for a meet and greet — and a chance to flip through Letterform Archive’s collection of original manuals from brands like NASA, Coca-Cola, IBM, and Olivetti. Doors open at 5:30pm.

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