Lettering Fundamentals

Lettering Fundamentals
with Ying Chang

Type West Public Workshop
Online Workshop
Tue, Sep 8, – Thu, Sep 17, 2020
5:00pm–8:00pm PT

Begin your lettering journey with letterer, designer, and art director, Ying Chang.

The Lettering Fundamentals workshop, hosted Tuesday and Thursday evenings from September 8 – September 17, begins with an introduction to lettering basics and techniques, and then dives deeper into each foundational element.

Each participant will follow along with demos and exercises that are designed to help everyone gain an understanding of how to create endless possibilities by manipulating one factor at a time.

Each exercise will allow participants who are new to lettering to develop an understanding of the foundational skills to start their lettering journey, and experienced participants will learn how to push their boundaries in order to expand their lettering style.

This workshop will focus on drawing sans-serif and modern letters, and wrap up with a presentation on how to use these same principles to approach other styles, including script and blackletter lettering.

Required Materials
  • Pencils (conventional or mechanical)
  • Erasers
  • Ruler
  • Pad of layout bond or tracking paper (at least 9″×12″ is recommended)
About Ying Chang
Ying Chang

Ying Chang is a custom type and lettering designer based in New York City. Growing up in Taiwan, Ying Chang was deeply influenced by her mother, a calligrapher, and father, a painter. Ying followed in her parents' footsteps and attended the National Taiwan University of Arts. After receiving her bachelor’s degree in Visual Communication Design, she bought a one-way ticket to New York to pursue a master’s degree in Communication Design at Pratt Institute.

Ying was immediately hooked upon taking her first calligraphy class and, during her study at Cooper Union's Type@Cooper Extended Program, her true passion for lettering came into focus. Since then she has been creating logotypes and lettering works for a variety of organizations and publications, including Pentagram, TBWA, The Knot, The Nest, Domino Magazine, and more. Her lettering pieces have also been published by Typism; she was recently named the 2020 Lettering Legend Runner Up by TypeFolk.

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