Lettering Fundamentals

Lettering Fundamentals
with Ying Chang

Type West Public Workshop
Online Workshop at Letterform Archive
Mon, Nov 1, – Wed, Nov 10, 2021
5:00pm–8:00pm PT

Back by popular demand, this workshop provides a step-by-step guide to better letters.

Over consecutive Monday and Wednesday evenings (November 1, 3, 8, and 10), students will be introduced to lettering basics and techniques, and then dive deeper into each foundational element. The demos and exercises are designed to help everyone gain an understanding of how to create endless possibilities by manipulating one factor at a time.

Each exercise will allow participants who are new to lettering to develop an understanding of the foundational skills to start their lettering journey, and experienced participants will learn how to push their boundaries in order to expand their lettering style.

This workshop will focus on drawing sans-serif and modern serif letters, and wrap up with a presentation on how to use these same principles to approach other styles, including script and blackletter lettering.

Learning Outcomes
  • Understand the foundations underlying the lettering process
  • Discover different lettering styles by manipulating the factors in these principles

Diversity & Equity Scholarship

Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.

We are offering one BIPOC/Equity scholarship seat in this workshop.

To apply for this scholarship, please complete and submit to us the short form linked here a week prior to the start of the workshop.

About Ying Chang
Ying Chang

Ying Chang is a custom type and lettering designer based in New York City. Growing up in Taiwan, Ying Chang was deeply influenced by her mother, a calligrapher, and father, a painter. Ying followed in her parents' footsteps and attended the National Taiwan University of Arts. After receiving her bachelor’s degree in Visual Communication Design, she bought a one-way ticket to New York to pursue a master’s degree in Communication Design at Pratt Institute.

Ying was immediately hooked upon taking her first calligraphy class and, during her study at Cooper Union's Type@Cooper Extended Program, her true passion for lettering came into focus. Since then she has been creating logotypes and lettering works for a variety of organizations and publications, including Pentagram, TBWA, The Knot, The Nest, Domino Magazine, and more. Her lettering pieces have also been published by Typism; she was recently named the 2020 Lettering Legend Runner Up by TypeFolk.

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