Spend four evenings building confidence in typographic details at the paragraph level to make text readable and engaging.
This workshop will introduce methods for improving the appearance of text to give users the best possible reading experience. We will show you how to analyze typography in detail and how to judge whitespace and micro typographic details.
You will also learn the importance of body text and leading, the width of the box, and the relationships between them and type selection. We will get into the basic rules for correctly spacing characters, how to modify tracking and kerning, and how to justify texts.
Finally, we will discover the most common problems and errors during text composition and how to solve them without spoiling the formation of the paragraph.
It’s a hands-on workshop, full of practical exercises to put your fonts to the test!
Classes will be held 5:00pm–8:00pm on Wednesday, July 21, Thursday, July 22, Wednesday, July 28, and Thursday, August 11.
Tipastype is a team of women specializing in typeface and editorial design. We are also a space created to promote female work in the typographic field and spread knowledge on related topics. These efforts naturally led to a printed publication, Elementype, a practical guide to typographic use, where we address basic issues on how to take advantage of typography. At the same time, we develop custom and retail fonts, working as the first Latin American type foundry owned entirely by women.
Dafne Martínez has a Bachelor Degree in Design and Visual Communication from the Faculty of Arts and Design, UNAM, and a Master in Typography Design from the Gestalt Studies Center. She is a member of the Mexican Society of Calligraphers and Illuminators, and have presented at conferences such as ATypI, Caro y Cuervo, and Typographics. As a partner in Tipastype, Martínez won the 2018 FONCA Co-investment Grant from the Secretary of Culture of Mexico and the Artists-in-Residence 2021 at HMCT.
Sandra García has a Bachelor Degree in Graphic Design from the Universidad del Área Andina and a Master in Typography Design from the Gestalt Studies Center. She is a teacher of editorial design and typographic use with more than ten years of experience, and presented at in such as ATypI, Caro y Cuervo, and Typographics. As a partner in Tipastype, García won the 2018 FONCA Co-investment Grant from the Secretary of Culture of Mexico and the Artists-in-Residence 2021 at HMCT.