Go beyond conventional type design to explore sketching techniques and letter construction, discover new shapes and letterforms, and come up with your own original ideas.
During this four-week workshop, participants will explore the exciting world of sketching tools and techniques and dive deep into the creative process of discovering new letterforms.
Over the course of four Thursday evenings (June 9, 16, 23, and 30), we will learn about letter construction, analogue sketching approaches, and how to bend and break the rules to create unique shapes and create original ideas.
We will practice analyzing your own work to become better critics. In the never-ending play of black and white, participants will learn about fundamental type design principles and how to develop an eye for form and counter-form, color, contrast, consistency, spacing, rhythm, and texture.
Note: This workshop is only open to students enrolled in the Type West Online Postgraduate Certificate Program in Type Design.
Zrinka Buljubašić is a Croatian type and graphic designer currently based in Mexico.
She holds a Masters degree in Typeface Design from TypeMedia Programme at KABK, Netherlands, and is a graduate of Type@Cooper’s Condensed Program in New York. She also holds a Masters degree from Art Academy of Split Croatia in New Media Design and a Baccalaureus Degree in Visual Communication Design.
Having previously worked as a UX/UI and Visual designer for a decade, her work focuses mainly on blending type, digital media and printing techniques.
Currently Zrinka runs DualType studio with Gen Ramirez.