Reimagining the Future: Visual Style Beyond Identity

What happens when you dream bigger than a logo? Astro Studios presents a Letterform Archive exhibition examining everything but the mark, exploring how designers have extended a brand’s visual language beyond a trademark. This exhibition will show suites of work by designers that create or expand a brand’s visual style through consistent use of visual cues (like shapes or packaging sizes) that are not typically discussed in a standard brand manual.

We’ll be featuring work by Piet Zwart for Bruynzeel, posters and ephemera from several Olympics games, the NASA identity manual, and more. Guests will also have the opportunity to purchase exclusive prints from the Archive. Come mingle with fellow brand enthusiasts!

This collaboration with Astro Studios is part of San Francisco Design Week.