Restaurant Branding: We Eat First With Our Eyes

Restaurant Branding: We Eat First With Our Eyes
with Roberto de Vicq de Cumptich

Type West Public Workshop
Online Workshop at Letterform Archive
Tue, Oct 5, – Tue, Nov 9, 2021
6:00pm–8:00pm PT

Create a visual narrative for a restaurant with food branding expert Roberto de Vicq de Cumptich.

Over six consecutive Tuesdays (October 5, 12, 19, 26, November 2, and 9), students will review the best examples of contemporary restaurant/food branding design, along with the the unique challenges and rewards they present.

This course will share best practices and approaches of designing for the food industry, and include weekly progress reviews in a critique/class discussion format. By the end of the workshop, students will have developed a full concept for their restaurant, including the logo, menus, and collateral materials for their poke shack, fine dining establishment, and everything in between.

Required Materials
  • Laptop with Adobe Illustrator, InDesign, and Photoshop
Diversity and Equity Scholarship

Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.

We are offering one BIPOC/Equity scholarship seat in this workshop.

To apply for this scholarship, please complete and submit to us the short form linked here a week prior to the start of the workshop.

About Roberto de Vicq de Cumptich
Roberto de Vicq

Roberto de Vicq de Cumptich is currently principal at his own design firm in San Francisco, specializing in publications, restaurant design and branding. He has an MFA from Pratt Institute and is a graduate from Type@Cooper. He is also the author of several books featuring his own work. His most recent book To All Men of Letters and People of Substance, was selected as one of AIGA’s 50 best books of 2008. He has received numerous awards from the Art Directors Club, AIGA, D&AD, Communication Arts, Eye, Graphis, How, Print, Type Directors Club and two Webby Awards. He served on the board of the Type Directors Club for 6 years, most recently as a Vice President. He was a judge for the typography annual of Communication Arts in 2014 and was a guest speaker at Brand New Conference.

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