Design starts with inspiration, but how do we develop our ideas into meaningful and noticeable solutions? In a special salon marking the release of the award-winning deluxe edition of the Archive’s second book, Morla : Design, Jennifer Morla will share insights into her design process, showing how projects for clients including PUBLIC Bikes, SculptureCenter, the Mexican Museum, and Levi’s, have challenged her to design smarter, more truthfully, less wastefully — and more memorably. Jennifer will reference her influences and illustrate how to create compelling visual narratives.
The Archive Salon Series is a monthly event featuring a member of the staff — or a guest expert — taking a deeper dive into specific collections or themes within the Archive. Salons feature a live overhead camera so our audience can experience the objects as they would in person. It’s a unique chance to discuss the work we love while showing the objects themselves. Salon video recordings are available to Letterform Archive members.
Jennifer Morla (author and designer) established Morla Design as a multidisciplinary design firm encompassing identity, packaging, print, animation, retail, and trade environments when she was just 28 years old. With more than 300 awards of excellence, she has been recognized by virtually every organization in the field of visual communication. She is the recipient of design’s most honored accolades: The Cooper Hewitt, Smithsonian National Design Award and the AIGA Medal. Her work has been published extensively—most notably in Meggs’ History of Graphic Design—and has been acquired for the permanent collections of the MOMA, the SFMOMA, the Smithsonian Museum of American Art, the Denver Art Museum, and the Library of Congress. Morla is an elected member of Zurich-based Alliance Graphique Internationale (AGI), and she has served on the National Board of AIGA and acted as chair of SFMOMA’s Architecture and Design Forum.