Salon Series 24: The Complexity of Simple Things: Making Design Memorable
Design starts with inspiration, but how do we develop our ideas into meaningful and noticeable solutions? In a special salon marking the release of the award-winning deluxe edition of the Archive’s second book, Morla : Design, Jennifer Morla will share insights into her design process, showing how projects for clients including PUBLIC Bikes, SculptureCenter, the Mexican Museum, and Levi’s, have challenged her to design smarter, more truthfully, less wastefully — and more memorably. Jennifer will reference her influences and illustrate how to create compelling visual narratives.
About the Salon Series
Letterform Archive’s Salon Series is a regular event featuring a member of the staff — or a guest expert — taking a deeper dive into specific collections or themes within the Archive. Salon recordings are available exclusively to members. Visit your member benefits page to access the video.