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The Graphic Vocabulary of Modern Kinetic Typography

  • Date
  • Time
  • Lead By Greg D’Onofrio
  • Where SFPL Main Library, Koret Auditorium

This talk will explore the origins, evolution and influences of modern kinetic typography by examining the designs of the European avant-garde, the visual metaphors of America’s midcentury Modernists, the controlled clarity of the Swiss and the innovative language that popularized the International Typographic Style and beyond. We’ll uncover the brightest examples to help classify the countless possibilities and techniques including: fragmentation, transparency, vibration, predictability, uniformity, rhythm, abstraction, repetition, variation, distortion, sequentially, diffusion, episodicity and more. This talk will conclude with looking at how this means of visual expression has influenced and shaped endless contemporary opportunities in the digital era.

This event is part of the Letterform Lecture series, co-presented by [email protected] West and the San Francisco Public Library, and sponsored by Adobe.