The Value of Multi-Typeface Design

The Value of Multi-Typeface Design
with Bethany Heck

Co-presented by Type@Cooper West
Lecture at SFPL Main Library, Koret Auditorium
Tue, Jul 11, 2017
6:00pm–7:30pm PT

Designers are taught to limit the number of typefaces they use in any given design, but why do these rules exist, and when are you justified in breaking them? When can adding typefaces improve a design? We will break down common conceptions about typeface systems and learn what makes type pairings and systems effective while uncovering the benefits mixing typefaces can bring, from unique aesthetics, showcasing typefaces and improving user experiences.

This event is part of the Letterform Lecture series, co-presented by Type@Cooper West and the San Francisco Public Library, and sponsored by Adobe Typekit.

Video of the Lecture
About Bethany Heck

Bethany Heck is the Executive Design Director of Product at Vox Media and the creator of the Eephus League brand of baseball scorebooks. She strives to create powerful visual experiences with strong typographic elements regardless of medium, and her work spans traditional printing techniques to the digital realm. She’s worked with the likes of Microsoft, FiveThirtyEight, IBM, EA Sports, ESPN, and more, and her work has appeared in New York Magazine, the New Yorker, Wired, Smashing Magazine and several other international publications and art exhibitions.

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