Typographic Testing Grounds: Job Printing, Small-scale Web Projects, and Innovative Typeface Design
Throughout the 19th and 20th centuries, ephemeral printing and publication design fueled a profusion of new typographic styles and technologies. Similarly, the early days of the web fostered a weird and wild diversity of design techniques.
More recently, as communication is increasingly channeled through centralized services and template-driven systems, many areas of the visual landscape have flattened. However, with an abundance of new type platforms and technologies from just the past few years, the potential for typographic innovation and experimentation is greater now than ever.
In this talk, Nick Sherman will discuss the long, complementary relationship between small-scale design projects, technological advances, and inventive typography. Focusing on recent developments in responsive design and variable fonts, he’ll make a case for designers to explore new opportunities on the web while embracing ephemeral publishing ideas from the past.