Under Construction: Jurriaan Schrofer’s Letters

Under Construction: Jurriaan Schrofer’s Letters
with Maurice Meilleur

Co-presented by San Francisco Public Library
Online Lecture
Tue, Jul 7, 2020
12:00pm–1:30pm PT

COVID-19 Update: This lecture will now be held online and the time has changed to 12:00pm PDT.

Jurriaan Schrofer (1926–1990) was one of the most prominent design practitioners, educators, and public advocates in the Netherlands after the Second World War. Schrofer’s career was most remarkable early on for his photography book designs, but beginning in the 1960s, his constructed lettering projects occupied an increasing part of his attention, study, and practice. Maurice Meilleur will survey a selection of Schrofer’s remarkable work, and use diagrams and animations alongside Schrofer’s own sketches and drawings to discuss a few examples of these lettering projects in greater detail. He’ll then place Schrofer’s projects in the larger context of constructed scripts, to suggest what we can learn from them about method, creativity, and meaning in design generally, and type and typography in particular.

About Maurice Meilleur

Maurice Meilleur is a recovering political theorist turned graphic designer and design researcher and writer. He completed a PhD in political theory from Indiana University Bloomington in 2004, and earned his MFA in graphic design from the University of Illinois at Urbana-Champaign in 2015. He’s an assistant professor of graphic design at Iowa State University in Ames, Iowa, where he teaches and studies typography and generative design, as well as design methods and semiotics. Maurice has contributed numerous type and book reviews to Typographica and Fonts in Use. He’s writing a book on the typology, principles, and history of constructed scripts, and he’s presented his research at Robothon, ATypI, TypeCon, and the Cooper Union. His experimental modular typeface, Kast, was a jury finalist in the Society of Typographic Aficionados’s 2016 protoType competition. Maurice explores digital animation using Python and Drawbot as part of a larger investigation into typographic representation and algorithmically-defined formal systems.

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