News

The Letterform Lecture series complements Type West, our postgraduate certificate program in type design. In normal times we gather at the San Francisco Public Library where the talks are free and open to the public, but the series went online this spring in response to the pandemic. While we miss seeing you in person, the new format gives us a chance to reach our global audience in real time. Thanks to support from Adobe Fonts, recordings of these lectures are available to all within a few days after the event. As 2020 comes to a close we found it a good time to remember all the excellent talks from the year and give you quick access to those you missed.

Despite pandemic restrictions, the Archive’s Collections Team is actively (and safely) making our new space feel like home.

As you may have heard, we moved to a new space in San Francisco’s Dogpatch neighborhood in September. Like a lot of things this year, it didn’t come easy, but it feels like a fresh start. At our original location in Potrero Hill, we were just plain out of room — for desks, for books, for collections care projects. Despite turning every corner and closet available into bookcases, our shelves were overflowing. We had to keep incoming collections in boxes after processing them, because we didn’t have a linear inch to spare.

As the second industrial revolution hit its stride in the late 1800s and early 1900s, leaps in electrification, manufacturing, and transportation led to rapid changes in Western economies and societies. Advancements in paper making, printing, and typographic technologies followed suit, resulting in cheaper and more plentiful books, new forms of advertising to meet the demands of expanding commerce, and a burst of color and special effects that were previously impossible or too costly to produce. Meanwhile, as populations became vastly more urbanized, artists and printers waxed poetic about country life, incorporating the natural world into their work.

The latest batch of items in the Online Archive represents several dozen highlights from this era in our collection, including work by Will Bradley and Alphonse Mucha, sign painter portfolios from France, early type foundry ephemera, and a remarkable English catalog of wood type.

In April we launched the Online Archive to the public and promised exclusive features for Letterform Archive members in the future. That day has arrived with the beta release of Tables.

Letterform Archive will benefit from the fresh perspective and expertise of two creative innovators as we expand the board.

We are pleased and honored to welcome two new members to our Board of Directors. A familiar face to anyone who has seen our membership video, Leila Weefur was a visiting researcher in our early years, and their story about exploring Blackness in advertising and typography at the Archive can be seen in The Occasional. Alejandro Chavetta has partnered with us on many projects, including exhibitions at Astro Studios where he was creative director, and content-creation for Adobe’s Create platform (now Discover), where he serves as Editor in Chief. Leila and Alejandro join an expanding board which aims to represent and respond to our broad community.

Our latest update includes items featuring Cyrillic, Hebrew, Indic, Japanese, Pegon, and Persian scripts.

Among the 25 objects just added to the Online Archive are works representing various writing systems beyond Latin. The items are highlights from two events this spring: a master’s seminar in type history that we taught for California College of Arts, and a lecture, “A Brief Typographic Trip Around the World”, hosted by the Center for Book Arts in New York. In a time when a pandemic has hampered most of our summer travel, let our lifelike images take you on a virtual vacation to 18th-century Indonesia, 1920s Tokyo, or India through the ages.

Yiddish work by Kulture-Lige, El Lissitzky, and Natan Altman demonstrates how dreams of a new society revitalized typography.

Judaism and designs of utopia have a long history together. Many Jews have dreamed of a perfect and socially just society, and created art that reflected this desire. Jews played integral roles in the Russian Revolution and in Bolshevik communism, as well as in building intentional communities around the world. Jewish artists expressed their utopian visions in a variety of ways, but many artists such as El Lissitzky and Natan Altman used painting, design, and the abstract shapes of constructivism to illustrate an upheaval of the old social systems and a radical transformation to something new. This coincided with the rise of communism in Eastern Europe, and with talk of protection of ethnic minorities after centuries of pogroms and discrimination.