Events
Clear as Day: the Story of Clearview
with James Montalbano
Learn the saga of Clearview, a lettering system that can be deciphered while whizzing by at 70 mph on the freeway through any weather.
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Learn the saga of Clearview, a lettering system that even someone with poor eyesight can still decipher while whizzing by at 70 mph through the rain, snow, sleet, fog, darkness, glare, and whatever else Mother Nature might throw at a driver on the freeway.
James Montalbano worked with his partner David Meeker to develop this successful alternative to Highway Gothic that has been adopted by many states and countries around the world who have sought to reduce traffic fatalities through improved signage.
Implementing Clearview sounds like a no-brainer, but Montalbano and Meeker's system has had its share of challenges, as states navigated the often opaque US DOT bureaucracy and regulatory agencies involved. But did they succeed in putting the brakes on Clearview? Join us to learn the whole story!
James Montalbano
James Montalbano is a type designer who studied lettering with Ed Benguiat. Montalbano specialized in custom typefaces, lettering, and logo designs. His retail font library, Terminal Design, contains over 800 typefaces. His work has been featured in the NYT, Wired, ID, and Cooper-Hewitt. He is also a skilled martial artist.
