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Collections Tour: The Power(s) of Design / Les Pouvoir(s) du Design

with Carine Vadet-Perrot, Dina Benbrahim, Tanya George, Milosh Sokolikj, Cooper Sullivan-Marcus, Laura Serra

Explore a facet of Letterform Archive’s vast collection with this online, docent-led tour at France Design Week.

  • Date
  • Time
  • What Tour
  • Where Online via Zoom

Our reality is fundamentally shaped by the messages we encounter, the objects we use, and the systems we navigate—all products of design decisions that influence our behaviors, memories, and shared understanding.

As part of France Design Week, this first guided tour in French explores the many roles of design through the collections of Letterform Archive, asking: for whom, for what, and how is design useful? Each archived piece serves as evidence of our cultural habits, social practices, and geopolitical realities, demonstrating how design fundamentally shapes our engagement with the world.

This online tour will be conducted in French and will be hosted by our docents: Carine Vadet-Perrot, Dina Benbrahim, Tanya George, Laura Serra, Milosh Sokolikj and Cooper Sullivan-Marcus.

This tour was made possible by a generous grant from Hauser & Wirth.

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Dans un monde où messages, objets et systèmes influencent nos comportements, nos souvenirs et notre mémoire collective, le design façonne notre réalité.

À l’occasion de France Design Week, cette première visite guidée en français explore les rôles du design à travers les collections de Letterform Archive et interroge : à qui, à quoi et comment le design est-il utile ? Chaque pièce conservée par Letterform Archive participe à éclairer nos habitudes, nos usages, nos contextes géopolitiques, en somme : notre rapport au monde.

Cette visite en français sera présentée par Carine Vadet-Perrot, Dina Benbrahim, Tanya George, Laura Serra, Milosh Sokolikj et Cooper Sullivan-Marcus.

Cette visite a pu voir le jour grâce à la générosité de Hauser & Wirth.

Carine Vadet-Perrot

Carine Vadet-Perrot (she/her) is a type and graphic designer in Brittany, France. She views letters as a means to connect people and type design as an endless game.

For her, delving into an archive is like traveling through space and time, offering the opportunity to witness genuine vintage items and create a connection between the past and present. This exploration allows us to get a better understanding of the roots of our contemporary world and to imagine new paths. Always ready to embark to new adventures in the letter world, she enjoys expanding her horizons and seeking to understand what at first may look unfamiliar or disconcerting.

Dina Benbrahim

Dina Benbrahim is a Moroccan multidisciplinary creative, educator, organizer, and researcher who uses an intersectional feminist lens to dissent and investigate design for visibility, civic action, and social justice with minoritized communities to collectively reimagine equitable futures. She has been particularly invested in exploring design histories in North Africa. Among multiple essays she wrote, she is the author of Woven in Oral History: An Incomplete Taxonomy of Amazigh Symbols in the book Centered edited by Kaleena Sales, and A Biased Typographical Collection of Tangier in the book Our Morocco edited by Lucas Peters. Currently, she is an Assistant Professor of Graphic Design at the University of Connecticut and the Director of the Department of Art and Art History’s Design Center (DC). In addition, she is the founder and director of the experimental design program, Hello Departures.

Tanya George

Tanya George is a Mumbai-based designer and educator with a wide-ranging freelance practice that includes designing letterforms for brand identities as well as fonts, across different Indian scripts. She also conducts type walks around Mumbai, along with type based workshops, and writes about type.

Milosh Sokolikj

Milosh is a service designer working in the field of social innovation, where he focuses on making innovation processes user-centred and participatory. He also collaborates with non-profits to design branding, print and digital communications that help them share their message and connect with audiences. He loves type because it lies at the intersection of some of his favourite things – design, language, and books, and he looks forward to sharing this excitement with others as a docent at the Letterform Archive.

Cooper Sullivan-Marcus

Cooper Sullivan-Marcus has been enamored with hand lettering since their first calligraphy lesson at Reed College, where they earned a BA in Physics. They were raised in San Francisco by two librarian parents, who instilled a love of everything a library has to offer at a young age. Now a practicing calligrapher, their work is informed by the careful study of historic letterforms and techniques.

Laura Serra

Laura Serra is an illustrator and lettering artist based in Oakland, California, born in Germany to Sardinian parents. She works across digital and traditional mediums, creating everything from portraits and name cards to mandalas and ambigrams. Her multilingual background—fluent in German, French, Italian, Sardinian, and English—shapes the way she tell visual stories.

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