Events
Food Branding Bootcamp
with Douglas Riccardi
Learn highly marketable branding strategies in a short, intensive program led by an industry veteran.
- Date
- Time
Restaurant dining is a rich sensory experience, and creating restaurant brands allows designers to draw diverse inspiration — from travel, memories, poetry, and storytelling, printed ephemera, vernacular signage, music, and popular culture, to name a few. This intensive workshop will give you the opportunity to dip your toes into this process by “rebranding” a restaurant of your choice. This 2-week workshop is comprised of 2 group zoom sessions (3/1 and 3/15) with a one-on-one check in during the week with the instructor.
You may come to class with a personal project you’ve already begun or start from scratch in class. We will discuss how to conduct research, create narrative concept inspiration boards, and develop an overall transformational strategy. Note: due to time constraints there will not be an emphasis on a new brand logo. However, you are encouraged to continue this process after the workshop concludes and, armed with a new overall strategy, you may find that the logo re-design process is more streamlined, focused, and rewarding.
Sign up before January 27th for a 10% discount!
Diversity and Equity Scholarship
Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.
We are offering one BIPOC/Equity scholarship seat in this workshop.
To apply for this scholarship, please complete and submit to us the short form linked here at least a week prior to the start of the workshop
Douglas Riccardi
Douglas Riccardi is a designer and creative director who has worked in New York City and Italy for over 30 years. Fully immersed in the New York restaurant scene, Douglas’ expertise lives at the intersection of excellence in design execution and creative storytelling. A deep commitment to fully supporting and expressing his clients’ missions underpins his approach to the work.
Previously on the faculty at the International Culinary Center, Douglas now teaches at the School of Visual Arts in New York. Douglas also frequently lectures at the Institute for Culinary Education, guiding emerging designers and culinary entrepreneurs through the art and science of restaurant branding and graphic design.
