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Online Workshops

Latin-Arabic Logo Matchmaking

with Azza Alameddine

Explore the relationship between Arabic and Latin letterforms through a branding exercise guided by an experienced type designer.

  • Date
  • Time
  • What Public Workshop
  • Where Online via Zoom
  • Duration 3 sessions, 3 hours each

In this workshop, participants will create the Arabic equivalent of a Latin brand’s logo. The first session will start with a one-hour lecture about the contexts of the different Arabic calligraphic styles. Then, participants will draw an Arabic logo following a step-by-step guide. This workshop will be held on three Saturdays (April 27, May 4, and May 11).

Workshop details
  • Suitable for beginners, mid-level & advanced designers and brand professionals interested in Arabic logos and branding. People from all countries are welcome; we particularly encourage people living in the Arab world to register to attend due to the focus on Arabic typography.
  • Sessions will be run in English
  • Participants must be able to attend all workshop dates
Learning Outcomes
  • Get familiar with the different styles of Arabic calligraphy and their contexts
  • Learn the structure and contrast of some Arabic letters
  • Learn how to match the size, proportions and contrast between Latin and Arabic scripts
Required Materials
  • White paper
  • Tracing paper
  • Pencil
  • Black pen
  • Eraser
  • Ruler
  • Functioning computer with microphone and webcam
Diversity and Equity Scholarship

Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.

We are offering one BIPOC/Equity scholarship seat in this workshop.

To apply for this scholarship, please complete and submit to us the short form linked here at least a week prior to the start of the workshop.

Azza Alameddine

Azza Alameddine has a bachelor in visual communication from Créapole Paris (2007) and a Masters in type design from the University of Reading (2012). She is originally from Lebanon and has 7 years of teaching experience.

Azza’s goal is to bring more awareness to graphic and type designers in the Middle East about the added value of good typography in visual communication.

She specialized in Arabic branding and tries through her work to preserve the identity of the Arabic script and culture.

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