Events
Macro Typography
with Samantha Troy
Explore the art of creating impactful headlines and expressive display typography
- Date
- Time
Building on foundational typography skills, this workshop explores how to choose, pair, and work with display type and text across print and digital media. You will learn to design expressive, effective headlines that communicate clearly while capturing attention.
We will discuss strategies for selecting typefaces that either harmonize with or contrast against body text. Through hands-on projects in Adobe Photoshop and Adobe Illustrator, you will create dynamic headline treatments using techniques such as layering, text effects, and custom letterforms. Throughout the workshop, we will balance creativity with clarity, ensuring that typographic treatments remain both visually engaging and cohesive within the overall design.
Diversity and Equity Scholarship
Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.
We are offering one BIPOC/Equity scholarship seat in this workshop.
To apply for this scholarship, please complete and submit to us the short form linked here at least a week prior to the start of the workshop.
Samantha Troy
Samantha Troy is a design educator and the co-founder of Design des Troy, a boutique graphic design, branding, and web design studio based in Oakland, California. With over a decade of experience teaching typography and design, Samantha is dedicated to cultivating creativity and technical excellence in her students. Her career spans both professional practice and academia, allowing her to bring real-world insight into the classroom. At Design des Troy, she partners with a diverse range of clients, from startups to established businesses, helping them develop compelling brand identities and memorable digital experiences. Samantha is especially enthusiastic about typography, and she delights in sharing her type-nerdiness with the next generation of designers. Her approach to teaching emphasizes hands-on learning, critical thinking, and fostering a genuine love for the craft of design.
