Events
Restaurant Branding: We Eat First with Our Eyes
with Douglas Riccardi, Roberto de Vicq de Cumptich, Matteo Bologna
Create a visual narrative for a restaurant with branding experts Matteo Bologna, Roberto de Vicq de Cumptich, and Douglas Riccardi.
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Over eight consecutive Wednesdays (October 15, 22, 29; November 5, 12, 19; and December 3 & 10), students will “rebrand” a restaurant of their choice guided by 3 veterans of the restaurant branding world.
Restaurant dining is a rich, sensory experience, and creating restaurant brands provides designers with an opportunity to draw from diverse inspiration — travel, memories, poetry, and storytelling, printed ephemera, vernacular signage, music, and popular culture to name a few.
We will review the best examples of contemporary restaurant/food brand design along with the the unique challenges and rewards they present. Sharing best practices and approaches of designing for the food industry, we will review your progress each week in a critique/class discussion format. You will conduct research, create narrative concept inspiration boards, develop a transformation strategy and let these guide your design process. By the end of the 8-week session, you will have developed an impressive portfolio piece: a full restaurant concept for your poke shack or fine dining establishment (and everything in between).
Diversity and Equity Scholarship
Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.
We are offering one BIPOC/Equity scholarship seat in this workshop.
To apply for this scholarship, please complete and submit to us the short form linked here at least a week prior to the start of the workshop.
Douglas Riccardi
Douglas Riccardi is a designer and creative director who has worked in New York City and Italy for over 30 years. Fully immersed in the New York restaurant scene, Douglas’ expertise lives at the intersection of excellence in design execution and creative storytelling. A deep commitment to fully supporting and expressing his clients’ missions underpins his approach to the work.
Previously on the faculty at the International Culinary Center, Douglas now teaches at the School of Visual Arts in New York. Douglas also frequently lectures at the Institute for Culinary Education, guiding emerging designers and culinary entrepreneurs through the art and science of restaurant branding and graphic design.
Roberto de Vicq de Cumptich
Roberto de Vicq de Cumptich design specializes in solving editorial design and branding with strategy, typography, elegance and wit.
Matteo Bologna
Matteo Bologna is the founder, creative director, and type designer at muccaTypo, the type foundry of Mucca Design. They produce fonts for both Mucca Design and retail purposes.
Throughout his illustrious career, Matteo has developed strong relationships with clients from various sectors, including startups, small retailers, beauty giants, and hospitality businesses. He has designed for a range of hotels, food halls, and restaurants, including Sephora, Barnes & Noble, Target, WeWork, Whole Foods, and the iconic Balthazar Restaurant in NY, among others.
Matteo is also an associate faculty member at the School of Visual Arts, where he teaches Packaging Design and runs, along with Joe Newton, the summer program “Building Brands With Type”, and at Kean University, where he teaches Branding and Type Design.
Over the past eight years, hundreds of students from all over the world have attended his workshop, “Type Design for Non-Type Designers.”
He has previously served as a board member of AIGA/NY and president emeritus of the Type Directors Club. Matteo shares his passion for typography by speaking at events around the world. He has received numerous accolades for his contributions to the industry through publications, competitions, and exhibitions.
