Events
Typography as Story
with Yinxue "Lucy" Zou
Turn one short sentence into suspense, conflict, or reveal through five typographic moves for building narrative on a poster.
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How does typography tell a story before we fully read the words? In this workshop, participants will explore how a single short sentence can shift in tone, mood, and meaning through composition alone. By changing hierarchy, pacing, repetition, contrast, and moments of rule-breaking, the same text can read like a warning, a joke, an announcement, or a moment of emotional tension.
Through quick demos and guided comparisons, we will look at five core “narrative buttons” that shape how a viewer reads a poster: who speaks first, where the eye pauses, what echoes, where the turn happens, and where the reveal lands. Participants will leave with a reusable framework for building typographic posters that feel intentional, expressive, and emotionally clear. This session is ideal for designers, students, and anyone interested in typography as a tool for storytelling rather than decoration.
Sign up before April 13th for a 10% discount!
Diversity and Equity Scholarship
Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.
We are offering one BIPOC/Equity scholarship seat in this workshop.
To apply for this scholarship, please complete and submit to us the short form linked here at least a week prior to the start of the workshop
Yinxue "Lucy" Zou
Yinxue “Lucy” Zou is a multidisciplinary graphic designer and educator based in the U.S. Her work focuses on branding systems, typography-led storytelling, and production-ready design across print and digital. She creates clear, flexible visual languages for identities, posters, publications, and campaign materials—translating complex ideas into bold, accessible communication.
She works across brand identity, editorial design, poster systems, publication design, and digital/print communication materials.
