Salon Series 18: Fashion

Join us for our Salon Series, where Letterform Archive staff invite you to experience materials related to a specific topic of interest to the Collection.

Fashion and graphic design are inextricably linked. Fashion labels and magazines use photography, layout, and typography to create stories and advertising to inspire consumer desire and loyalty. Fashion is about identity; starting with a brand’s logo to the way clothes look and feel, we learn to identify with brands based on how we want to be perceived. Florence Fu and Priscilla Zaccalini will explore the Archive’s fashion-related holdings, including clothing catalogs, artists’ books, identity manuals, and periodicals. We’ll look at Harper’s Bazaar, Vogue, Esquire, FLAIR, as well as books for brands such as Shiseido, Fiorucci, ESPRIT, Levi’s, Chanel, Viktor&Rolf, and more. In addition to high-fashion and everyday brands, we will also explore how organizations like Apple and Emigre produce merchandise to promote their brand.

Doors at 6:00pm. Presentation begins promptly at 6:30pm.