Events

Type West Virtual Open House

Type West Virtual Open House
with Grendl Löfkvist, Graham Bradley, Rod Cavazos, Kel Troughton, Maria Doreuli, Juan Villanueva, Carl Crossgrove, Lynne Yun, Gen Ramírez, Ewan Clayton, Briar Levit, Silas Munro

Type West Certificate Program
Online Event at Letterform Archive
Fri, Oct 15, 2021
12:00pm–1:00pm PT

This virtual open house is free and all are welcome to join us to learn more about our 2022 Postgraduate Certificate programs.

In 2022, and for the first time ever, we will run two simultaneous programs: both online and in-person at our newly renovated location in San Francisco’s Dogpatch neighborhood. No matter where you are in the world, if you’re curious to learn about type and designing your own typefaces, now is the time to explore Type West!

In this open house, attendees will:
  • Meet Type West instructors and grads
  • See highlights from the Archive’s collection available for remote and in-person viewing
  • Learn about the application process (open from September 29 through October 31) and scholarships
  • Ask questions about the programs
Video Recording of the Event
About Grendl Löfkvist

Grendl Löfkvist is the Education Director at the Archive and teaches type history and theory in the Type West program. Outside the Archive, Grendl teaches the history of graphic design, book arts, typography, and letterpress printing at City College of San Francisco, as well as calligraphy at the San Francisco Center for the Book. Grendl has ink in her veins: she was an offset press operator for 20 years; and she serves on the board of directors for the American Printing History Association’s Northern California chapter. Her interests include the study of printing as a subversive “Black Art” and she’s always on the lookout for bizarre or macabre print, type, and lettering lore (she is a bit of a goth).

About Graham Bradley
Graham Bradley

Graham Bradley runs Roxaboxen, a California-based design studio specializing in typefaces and brand identities. He has been an instructor at Type West since its inception in 2018 and is a Lead Instructor for 2021. Before founding Roxaboxen, Graham was the first employee at Frere-Jones Type, where he worked with Tobias Frere-Jones on Mallory and Retina. He is a graduate of the Type@Cooper program at The Cooper Union, and a graduate of the University of California, Berkeley.

About Rod Cavazos
”Rod

Rod Cavazos is Founder and Principal at PSY/OPS, where he has designed and produced hundreds of typefaces over two decades, including for GM, EA, Amazon, Samsung, Motorola, Panera, Chipotle, GAP, Jack Daniel Distillery, and the US Government. He is also Chief Creative at Glyfyx Inc, and serves as an Adjunct Professor at California College of the Arts, where he’s taught the acclaimed Type Design Studio since 2006. He also leads up Alphabetic Order, PSY/OPS’ type design study space.

About Kel Troughton
Kel Troughton

Kel Troughton is a freelance type designer and lettering artist who gets an equal amount of inspiration from mid-century advertising and Bay Area graffiti. He graduated from the Type@Cooper West program in 2018, was the teaching assistant for Type West in 2019, and worked at Monotype. Kel is one of the co-teachers in the year-long Type West at Letterform Archive certificate program.

You can find him in the East Bay drawing and photographing letters and you can find his typeface Oaks on Future Fonts. You can also follow him on Instagram and Twitter.

About Maria Doreuli

Maria Doreuli was born and raised in Moscow. The interest in fine arts and graphic arts lead her to Moscow State University of Printing where besides the academical art classes she gained an interest in typography and type design. Under the guidance of Alexander Tarbeev during 2006-2010 she designed her graduation project William (published at Typotheque in 2016). Laking an opportunity to collaborate with experienced type designers in Moscow Maria kept working as a graphic designer during 2009-2012 combining it with occasional type-related projects in her free time. In 2012 after a second attempt she was accepted to Type and Media course in the Hague where she focused on the ways to integrate sketching in type design process. This resulted in her graduation project Chimera. Since then Maria believes in the power of emotion and working with passion. She founded an independent studio Contrast Foundry in 2014 which became international in 2018 when Maria moved to the US. Craving for new challenges and not willing to limit herself in a local type scene Maria relocated to San Francisco and is now working with her colleagues in Moscow across the ocean. Maria's work was awarded by many prestigious awards including Type Directors Club, ADC, Letter.2, Morisawa among others.

About Juan Villanueva
Juan Villanueva

Juan Villanueva is a typeface designer, letterer, and educator in New York City.

He grew up in Lima, Peru and Clifton, NJ. His heart is in both places and his work reflects both languages and cultures. Juan is a typeface designer at Monotype working on library designs including Helvetica Now, Futura Now, and Walbaum as well as custom projects for global brands such as Google, Microsoft, Tencent, and Entertainment One.

He teaches Display Type Design at Type@Cooper, typography at the City College of New York and has taught graphic design at the Cooper Union Summer Art Intensive Program. He’s a member of AIGA NY and serves on the board of the Society of Scribes and served on the board of Type Directors Club. He is the founder of Type Crit Crew, an initiative to make type design education more accessible and inclusive to students anywhere in the world.

He holds a BFA in Graphic Design and Illustration & Animation from Montclair State University and graduated from the Type@Cooper Extended program. He is always taking workshops to improve his skills and most recently, he studied at the University of Reading’s Type Design Intensive focusing on non-Latin scripts and typography.

Follow him on Instagram and Twitter and find some of his student's work here.

About Carl Crossgrove
portrait

Carl Crossgrove has been fascinated with letterforms since learning to read as a tot. He experimented with alphabet systems, biological illustration and calligraphy as a child. He studied fine art, printmaking, and book arts, eventually focusing on typeface design at Rochester Institute of Technology. He fulfilled internships at Adobe's type design group in the 1990s, and has been designing typefaces for Monotype since 2001. Carl's background in calligraphy and drawing infuses his typefaces with humanism. His typefaces include Mundo Sans, Segoe Script, Burlingame, Cavolini, and the award-winning Beorcana and Biome.

About Lynne Yun

Lynne Yun is an NYC-based type designer, educator and technologist who specializes in typography, hand lettering, and calligraphy. She currently runs Space Type Continuum, a Brooklyn–based type studio. The studio operates at the intersection of type, design, and technology, specializing in creating experiential letterforms of all kinds, from typeface design to generative typography.

In previous years, Lynne has served on the board of AIGA NY and worked as a full time type designer for Monotype. Her previous endeavors include being on the board of Society of Scribes, attending the School for Poetic Computation, and working as a full-time graphic designer at Apple Inc., Publicis, and Deutsch. Lynne holds a BFA in graphic design from the School of Visual Arts, postgraduate certificate in typeface design from Type@Cooper, and a master's degree from ITP in New York University.

Find her on Instagram and Twitter.

About Gen Ramírez
Gen Ramirez

Gen Ramírez is a typeface designer, graphic designer, calligrapher and sign painter from Guadalajara, Mexico. His strong interest and passion for brushes and letterforms developed since a young age as he was taught mastery of sign-painting in his father’s workshop. It later led him to graduate from TypeMedia at the Royal Academy of Art in The Hague as well as completing both Type@Cooper Extended program in San Francisco and Condensed in New York. He teaches calligraphy, sign-painting, and type design workshops and leads Letrastica Festival, a type conference in Guadalajara. He works at the type design studio DualType with his wife Zrinka Buljubašić.

About Ewan Clayton

Ewan Clayton is a calligrapher, writer and teacher. He runs his lettering studio at Brighton, Sussex, in the UK. He works part-time as Professor in Design at the University of Sunderland and is a core faculty member at the Royal Drawing School in London. His book on the history of writing The Golden Thread was published by Atlantic in 2013 and it has since been translated into a number of languages. In 2019 he acted as the external advisor to The British Library's exhibition Writing: Making Your Mark and edited the accompanying book. He teaches calligraphy for type design at The Cooper Union and also on the MA program at the University of Reading in the UK.

About Briar Levit
Briar Levit

Briar Levit is an assistant professor of graphic design at Portland State University, and holds a master’s in communication design from Central St. Martins College of Art & Design in the UK. She came up as a designer in San Francisco in the late 1990s, and missed the cold type era by just a few years.

Briar cut her teeth as a designer working in-house for Discovery Channel Stores, and not long after that became art director at magazine Bitch: Feminist Response to Pop Culture. Her graphic design focus and practice consists primarily of publication design, with a special interest in independent publishing, small presses, and hiking guides (a few of which she has self-published).

Graphic Means: A History of Graphic Design Production was a significant jump out of her comfort zone—but once the idea came to her, it simply wouldn’t go away. The film is currently touring internationally.

About Silas Munro

Silas Munro engages multi-modal practices that inspire people to elevate themselves and improve society. Munro’s design studio Poly-Mode has designed identities and publications for exhibitions of Jacob Lawrence at MoMA, Mark Bradford at the Venice Biennale, and forthcoming commissions, The Great Force for the ICA at VCU in 2019 and Willi Smith: Street Couture for the Cooper Hewitt in 2020. Munro’s writing appears in Slanted, the Walker Reader, and the book W. E. B. Du Bois’s Data Portraits: Visualizing Black America. He is particularly interested in the often unaddressed post-colonial relationship between design and marginalized communities. Munro has shown in juried group shows at CalArts and RISD. He has served as a critic at CalArts, MICA, VCU, and Yale. Munro is Assistant Professor at Otis College of Art and Design and Advisor and Chair Emeritus at Vermont College of Fine Arts. He has earned a Design fellowship at the Walker Art Center, been a Designer-in-Residence at NC State, and Design Director at Housing Works.

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